All Co-branding articles – Page 5
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NewsTrek adds low-sugar protein bars and Biscoff NPD as sales surge
The bars are naturally sweetened using chicory fibre and stevia leaf extract
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NewsGinsters unveils Pockets range, inspired by street food flavours
The range was created specifically to ‘meet the needs of under 35s’, said Ginsters
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NewsGinsters teams up with Heinz to launch Beanz & Cheese Slice
The NPD is claimed to contain ‘the perfect ratio of Beanz, cheese and pastry in every bite’
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NewsWalkers revives Worcester Sauce and Tomato Ketchup crisps
Walkers has teamed up with Lea & Perrins and Heinz to launch co-branded variants
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Feature SynopsisFocus On Crisps, Nuts & Bagged Snacks: 19 April
Kantar says that “innovation is key to bringing in new shoppers” to bagged snacks. So what have been the category’s hottest launches in the past year? And how are brands using social media to attract new audiences?
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NewsCadbury unveils Lotus Biscoff Dairy Milk chocolate bar
The NPD would ‘tap consumer interest in new flavours and textures, and drive cross-brand excitement’ said Mondelez
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NewsJack Daniel’s & Coca-Cola adds ‘bold’ cherry flavoured RTD
It is the first flavour innovation in the Jack Daniel’s & Coca-Cola RTD lineup
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NewsKeystone continues acquisition spree with deal for North Brewing
Keystone has now acquired three beer brands in the space of a week
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Comment & OpinionGrubby Recipes: creative plant-based meals for every mood
Creative and playful recipes rely on well-known heroes of plant-based cuisine
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NewsNoble Foods spends £2.3m on ‘most ambitious’ ad push
The ad push aims to ’set the bar for welfare in the free-range egg category’, Noble Foods said
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NewsWeetabix jumps on Biscoff boom with Caramelised Biscuit cereal
The NPD is tipped to appeal to families ‘of all ages’
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NewsTrek expands hit Biscoff range with Protein Flapjack variant
Last year’s co-branded Power bar cashed in £3.9m in its first nine months
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NewsNoble Foods launches frozen omelettes into Morrisons
The Happy Egg Co branded range will be available from 13 January in Morrisons
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NewsMcDonald’s lights up Christmas with festive ad and gift drop
The fast food giant is launching The McDonald’s Gift Drop, a nationwide treasure hunt in which customers cab find ‘hidden’ gift tags to win prizes
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Category ReportProtein gets the feelgood factor: protein trends 2024
Protein isn’t just for gym rats. Growing numbers of Brits are upping their intake for general health and to ‘feel good’
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NewsFunkin Cocktails and Irn-Bru team up for nitro-infused vodka martini
The bright orange serve has hit Tesco stores nationally
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NewsProper Snacks and Netflix launch ‘pillow-sized’ popcorn pack
The super-sized packs have launched exclusively into Tesco
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Comment & OpinionMondelez’s investment in Urban Legend makes strategic sense
The healthier doughnut brand can teach Mondelez a thing or two about marketing
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NewsCoca-Cola to continue alcohol push with Bacardi RTD launch
The NPD will launch in select European markets and Mexico in 2025
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NewsSpar teams up with BrewDog to launch exclusive beer for indies
The 4.5% West Coast pale ale will hit shelves on 26 September, priced at £6.49 for a 4x330ml multipack, with the launch supported by in-store and social media marketing