All Co-branding articles – Page 5
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NewsAG Barr strikes deal with Thomas ‘Hal’ Robson-Kanu to partner with The Turmeric Co
AG Barr’s deal with The Turmeric Co will support the former Wales footballer’s ambitious plans to supercharge growth in the healthier drinks category
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NewsJacob’s unveils Frank’s RedHot collaboration with three new snacks
Spicy spin-offs of its core lines have hit supermarket shelves
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NewsBiscoff and Walker’s Shortbread eyeing biscuit spread NPD
Both brands have registered trademarks with the IPO
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NewsFormula 1 star Charles Leclerc launches ‘mindful’ ice cream brand Lec
Lec ice cream contains a maximum of 399 calories per tub
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Comment & OpinionShades, Sheeran and MrBeast: the post-Prime celebrity NPD landscape
Recent NPD launches backed by the likes of Ed Sheeran, Niko Omiliana and MrBeast will look upon Prime’s rise and fall as a cautionary tale
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NewsJack Link’s teams up with MrBeast to launch meat snacking range
The range will include beef jerky, biltong and beef bars
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NewsCandy Kittens brings German confectionery brand Treets to UK
Three vegan and cocoa-free confectionery lines, made using chocolate alternative ChoViva, will launch this month
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Category ReportHow retailers are cracking healthier snacking
The supers say they’re upping their healthier snack game. Eggs have even poached crisps’ spot as Tesco’s most-bought meal deal side. What’s next?
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NewsJimmy’s Iced Coffee launches limited-edition Donut flavour
The launch will be backed by PoS and a nationwide sampling campaign
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Category ReportThe flavour boom: trends in crisps, nuts & bagged snacks 2025
Brits are demanding snack flavours that provide excitement and spice. But that doesn’t mean old favourites are being left behind
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NewsGenius and Candy Kittens launch free-from rocky road into grocery
The treats contain mini versions of Candy Kittens’ Wild Strawberry sweets
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NewsBaileys adds toffee popcorn flavour and co-branded popcorn with Joe & Seph’s
The launches mark the first time Baileys has debuted both an innovation in booze and a licensed product in tandem
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NewsRoadchef switches supply deal from Spar to Co-op Wholesale
A new multi-year contract will see Co-op Wholesale supply Roadchef’s ‘highly sought-after’ offer and own-label range to eight stores
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NewsTrek adds low-sugar protein bars and Biscoff NPD as sales surge
The bars are naturally sweetened using chicory fibre and stevia leaf extract
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NewsGinsters unveils Pockets range, inspired by street food flavours
The range was created specifically to ‘meet the needs of under 35s’, said Ginsters
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NewsGinsters teams up with Heinz to launch Beanz & Cheese Slice
The NPD is claimed to contain ‘the perfect ratio of Beanz, cheese and pastry in every bite’
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NewsWalkers revives Worcester Sauce and Tomato Ketchup crisps
Walkers has teamed up with Lea & Perrins and Heinz to launch co-branded variants
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Feature SynopsisFocus On Crisps, Nuts & Bagged Snacks: 19 April
Kantar says that “innovation is key to bringing in new shoppers” to bagged snacks. So what have been the category’s hottest launches in the past year? And how are brands using social media to attract new audiences?
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NewsCadbury unveils Lotus Biscoff Dairy Milk chocolate bar
The NPD would ‘tap consumer interest in new flavours and textures, and drive cross-brand excitement’ said Mondelez
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NewsJack Daniel’s & Coca-Cola adds ‘bold’ cherry flavoured RTD
It is the first flavour innovation in the Jack Daniel’s & Coca-Cola RTD lineup