All Co-branding articles – Page 2
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Category ReportWhy popcorn brands are betting big on big night in occasions
Popcorn is a tiny part of the bagged snacks market, accounting for a little over 2% by volume
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Category ReportPot desserts hit by health targets
Pot desserts are losing fridge space as retailers prioritise health
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NewsProtein trend drives £23m sales for Müller Myprotein products
Demand for the range of desserts, yoghurts and shakes shows no sign of abating
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NewsJude’s teams up with Guinness for chocolate stout cake ice cream
The co-branded NPD offered a ‘new way to enjoy Guinness in the summer’, said Jude’s
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NewsMeridian teams up with Halen Môn for sea salt peanut butter duo
The collaboration brings together two Welsh brands
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Analysis & FeaturesFood and drink’s most outrageous japes for April Fools’ Day 2026
As in the wider market, this April Fools’ Day reveals a plethora of co-branding tie-ups
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NewsForest Feast launches matcha chocolate almonds with PerfectTed
The NPD was designed to woo younger consumers, Forest Feast said
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NewsPukka kicks off summer of football with Chicken Vindaloo pie
It’s ‘not for the faint-hearted,’ said Pukka
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RankingsBritain’s Biggest Brands 2026: the top 100
These are the UK’s biggest grocery brands by value in the year to 31 December 2025, according to data from NiQ
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NewsCo-op and Holy Moly launch ‘dip and dunk’ chicken wrap with guac
The NPD features pulled chicken with chipotle chutney, beans, lettuce and spicy slaw
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NewsGinsters teams up with Frank’s RedHot for limited-edition pastry
The NPD would appeal to under-35s, said Ginsters
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NewsCadbury revamps &More range, adding Biscoff spread chocolate bar
Cadbury &More Biscoff has a Biscoff spread centre, topped with Biscoff biscuit chunks
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NewsLittle Joya apple brand launches into Tesco stores
The apple brings a ‘dependable crunch and naturally sweet flavour’, the brand said
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NewsEmber Snacks and Lea & Perrins launch Worcestershire sauce biltong
The limited-edition snack will hit supermarkets this month
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NewsSpoon rolls out Wildfarmed co-branded regenerative granola and secures seven-figure funding
The innovation follows a shift to a vertically integrated model as the brand opened its first factory after securing a seven-figure investment of more than £1.5m
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NewsSwizzels expands Squashies Drumstick ice cream range
The products are made under licence by Brand of Brothers
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Comment & OpinionEditor’s Picks: EPR, Co-op chaos and Valentine’s Day
They say breaking up is hard to do, and it seems that love is in the air over at Kraft Heinz as well, as the fmcg giant made the decision to call off its break-up in a pre-Valentine’s Day update.
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Comment & OpinionFantasy food hook-ups: grocery’s ultimate Valentine’s Day duos
Strap yourself in for The Grocer’s ultimate fantasy food collaborations – the kind that could be genius, could be awful, but would definitely get people talking
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Analysis & FeaturesHow co-branding became grocery’s ultimate marketing strategy
Once reserved for occasional promotions, co-branding has become a core strategy for grocery brands seeking to refresh mature categories
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NewsValentine’s Day spend to rise 12% to £1.6bn as AI shapes gift inspiration
Some 42% of adults will celebrate Valentine’s Day on Saturday, with over three-quarters planning to dine at home with their partner, according to research by shopper marketing agency Savvy