All Co-branding articles – Page 2
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NewsEmber Snacks and Lea & Perrins launch Worcestershire sauce biltong
The limited-edition snack will hit supermarkets this month
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NewsSpoon rolls out Wildfarmed co-branded regenerative granola and secures seven-figure funding
The innovation follows a shift to a vertically integrated model as the brand opened its first factory after securing a seven-figure investment of more than £1.5m
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NewsSwizzels expands Squashies Drumstick ice cream range
The products are made under licence by Brand of Brothers
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Comment & OpinionEditor’s Picks: EPR, Co-op chaos and Valentine’s Day
They say breaking up is hard to do, and it seems that love is in the air over at Kraft Heinz as well, as the fmcg giant made the decision to call off its break-up in a pre-Valentine’s Day update.
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Comment & OpinionFantasy food hook-ups: grocery’s ultimate Valentine’s Day duos
Strap yourself in for The Grocer’s ultimate fantasy food collaborations – the kind that could be genius, could be awful, but would definitely get people talking
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Analysis & FeaturesHow co-branding became grocery’s ultimate marketing strategy
Once reserved for occasional promotions, co-branding has become a core strategy for grocery brands seeking to refresh mature categories
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NewsValentine’s Day spend to rise 12% to £1.6bn as AI shapes gift inspiration
Some 42% of adults will celebrate Valentine’s Day on Saturday, with over three-quarters planning to dine at home with their partner, according to research by shopper marketing agency Savvy
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Comment & OpinionTikTok’s ‘Japanese cheesecake’ trend is a missed opportunity
‘Japanese cheesecake’ has been a smash on TikTok – but you wouldn’t know it from the response of most brands and retailers
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Analysis & FeaturesFranchise & fascia report 2026: the numbers behind the storefronts
Compare the change in the UK’s biggest franchies and fascias
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News‘Pork is Dead’: La Vie launches new campaign to boost Veganuary
The French plant-based food company has described the new campaign as a “bold, rebellious punk-inspired statement” aimed at reminding UK consumers that plant-based options rule out the need to eat pork
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NewsLove Hearts and Sunkissed unveil co-branded bath and body range
The products are in Asda and will roll into additional retailers for Valentine’s Day
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NewsDove targets younger shoppers with Bridgerton partnership
It has rolled out limited-edition fragrances Raspberry Rendezvous and Love & Meadows
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NewsIceland Foods expands weight-loss range to cater to GLP-1 users
The 38 new weight-loss lines include ready meals, breakfast omelettes and filled pastas, aimed at GLP-1 users
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NewsAsda jumps on GLP-1 bandwagon with high-protein ‘power pots’
Morrisons, M&S and Co-op have recently added ready meals for weight-loss drug users
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NewsKellogg’s adds Krave Caramelised Biscuit & White Choc cereal
The NPD is described by Kellogg’s as ‘the ultimate cereal experience you never knew you needed’
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RankingsBiscuits & cakes 2025: Sweet treats tap global flavours
The cakes & biscuits category is fast becoming a hotbed of international, on-trend innovation
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Category ReportElevating adult soft drinks: trends report 2025
Toasts were rarely made with healthy drinks – until now. Soft drinks brands are cashing in on Britain’s exodus from alcohol
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NewsOreo adds Creme Egg flavour cookie for Easter 2026
It will hit grocery and convenience channels after Christmas
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Comment & OpinionGraze sale is a smart step for Unilever. What’s next?
With Unilever focused on power brands, it’s clear, like Graze, that Marmite, Bovril and Colman’s would be better served by a new, more focused owner who can champion and get the best out of them
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NewsSunrise Beverages invests £100k into Curious Brewery
Investment will continue into 2026 on a rolling basis