Müller generated £23.3m last year on the back of its Myprotein partnership, as shoppers’ appetite for added protein showed no signs of abating.
After debuting a co-branded chocolate flavour pudding and salted caramel flavour mousse in September 2024, Müller added shakes and Crunch Yoghurts in May.
The co-branded shakes and yoghurts brought in £10.3m in their first seven months on market, exclusive NIQ data shows [52 w/e 27 December 2025].
Meanwhile, value sales of the Myprotein pudding and mousse soared by 1,110.3% year on year to £13m on volumes up 1,416.8%. As such, the co-branded range brought in an extra £21.9m in 2025 – contributing almost half (48.8%) of Müller’s £44.8m gain on a total brand level.
The range was expanded last month with Mixers, a Müller Corner-inspired product combining high-protein yoghurt with separate high-protein mix-ins.
“The success of our Müller partnership shows how quickly the protein category is evolving,” said Neil Mistry, CEO of Myprotein owner THG Nutrition, at the time.
Richard Williams, CEO of Müller Yogurt & Desserts, added Mixers would broaden the appeal of high-protein yoghurt, “supporting incremental growth for retailers and reinforcing our ambition to offer a Müller product for every occasion”.
Value sales of Müller’s Light yoghurts slumped by 6.4% to £70m on volumes down 9.6% in the year to 24 January 2026 [NIQ].
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