Müller Yogurt & Desserts and Myprotein have extended their partnership with the launch of two more high-protein products.
The new products include protein shake and yoghurt SKUs designed to “tap into the potential for additional growth”.
The ready-to-drink protein shake (rsp: £2/385ml) is available in chocolate and strawberry flavours and contains 25g of protein. It is also low-fat with no added sugar.
Meanwhile the Müller x Myprotein Crunch Yoghurts (rsp: £1.89/180g) come in a ‘top hat’ format to be eaten on the go and contain 20g of protein per pot.
The yoghurts come in two variants: Strawberry with Chocolate Granola and Vanilla with Chocolate Crunch Balls.
“Together, we’ve driven further growth within the dairy protein category by appealing to health-conscious consumers looking to support healthy lifestyles with products which are tasty and credible,” said Richard Williams, CEO of Müller Yogurt & Desserts. “These new yoghurt and protein shake products continue the perfect pairing of Müller’s reputation for delicious tasting products and Myprotein’s sports nutrition expertise, allowing us to bring more consumers into the category and drive growth for the entire value chain.”
Neil Mistry, CEO of THG Nutrition, said: “Our partnership with Müller has clearly struck a chord with everyday consumers, and we’re just getting started.
“This latest launch gives shoppers even more high-protein choices, proving that active nutrition can be accessible, convenient, and genuinely enjoyable.”
The products will roll out into retailers this week and will be supported by a multimillion-pound in-store OOH, digital activation, partnership and influencer campaign.
In addition, a branded Müller x Myprotein van will hand out more than 100,000 samples over 10 weeks at almost 100 activation events including sports competitions, in-store tastings, and London Underground station samplings.
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