Müller Yoghurt & Desserts and Myprotein have launched a new high-protein yoghurt range, Mixers.
The Müller Corner-inspired product combines high-protein yoghurt with separate high-protein mix-ins bringing a “fresh take on high-protein yoghurt”.
The new range (rsp: £1.50/140g) will be available in three flavours: Banana Split with Chocolate Crunch, Strawberries & Cream with Vanilla Biscuits, and Cookies & Cream with Cookie Crunch.
Each pot contains 15g of protein and is low fat.
It will launch into Morrisons this month with further retailers to follow.
“Today’s protein shoppers want functional nutrition, but they’re not stopping there: they’re looking for products which provide added value and elevated benefits,” said Richard Williams, CEO of Müller Yogurt & Desserts. “With Mixers, we’re bringing new textures and flavour combinations into the protein fixture, creating a more engaging eating experience which reflects what Müller does best.
“This launch is about broadening the appeal of high-protein yogurt, supporting incremental growth for retailers and reinforcing our ambition to offer a Müller product for every occasion as we continue to optimise our health and nutrition range.”
The range is the latest from the partnership between Müller and Myprotein, which first launched in September 2024.
The brands said that the partnership continued to outperform the wider market and delivered more than 10 times higher sales growth by value than the same period last year.
“The success of our partnership with Müller shows how quickly the protein category is evolving beyond traditional sports nutrition,” said Neil Mistry, CEO of THG Nutrition.
“Consumers still want the functional benefits of protein, but they also expect great taste and enjoyable formats,” he added. “By combining Myprotein’s expertise in performance nutrition with Müller’s strength in dairy innovation, we’re bringing products to market that deliver both.”
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