Cadbury has given its Dairy Milk &More bars a redesign and added a Biscoff tablet to the range.
Now called Cadbury &More, the range sports a “bold new visual identity” designed to differentiate it from the core portfolio.
Cadbury &More Biscoff (rsp: £3.65/195g) features a Biscoff spread centre, topped with Biscoff biscuit chunks and encased in Cadbury chocolate.
The range of chunky, filled tablets, which made its debut in March 2024, has a retail sales value of £13.5m [NIQ 52 w/e 2 November 2025].
The addition of Biscoff was set to “drive further excitement in the category, especially amongst younger adult consumers who are driving demand for indulgent flavours”, said Cadbury, citing NIQ data [52 w/e 2 November 2025].
“Cadbury &More was developed to deliver a unique and indulgent experience for consumers, bringing something new to the chocolate category, and this next phase represents a bold step forward for the brand,” said Cadbury tablets brand manager Ellie Swales.
“Refreshed packaging, establishing a new visual identity, and the launch of Cadbury &More Biscoff are intended to drive wider appeal to our younger consumer target and redefine indulgence.”
The launch will be backed by a multi-platform push, ‘Give into More’.
Cadbury kicked off its pipeline of co-branded Biscoff products with the launch of a Dairy Milk Biscoff tablet last March.
In August, it unveiled a co-branded Dairy Milk Biscoff Advent calendar and 350g sharing tablet.
Cadbury is currently selling a Biscoff-filled chocolate egg and a shell egg featuring crunchy Biscoff pieces ahead of Easter.
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