Cadbury has given its Dairy Milk &More bars a redesign and added a Biscoff tablet to the range.
Now called Cadbury &More, the range sports a “bold new visual identity” designed to differentiate it from the core portfolio.
Cadbury &More Biscoff (rsp: £3.65/195g) features a Biscoff spread centre, topped with Biscoff biscuit chunks and encased in Cadbury chocolate.
The range of chunky, filled tablets, made its debut in March 2024. The addition of Biscoff was set to “drive further excitement in the category, especially amongst younger adult consumers who are driving demand for indulgent flavours”, said Cadbury.
“Cadbury &More was developed to deliver a unique and indulgent experience for consumers, bringing something new to the chocolate category, and this next phase represents a bold step forward for the brand,” said Cadbury tablets brand manager Ellie Swales.
“Refreshed packaging, establishing a new visual identity, and the launch of Cadbury &More Biscoff are intended to drive wider appeal to our younger consumer target and redefine indulgence.”
The launch will be backed by a multi-platform push, ‘Give into More’.
Value sales of &More fell 26.6% to £7.1m on units down 42.5% last year [NIQ 52 w/e 27 December 2025].
Cadbury kicked off its pipeline of co-branded Biscoff products with the launch of a Dairy Milk Biscoff tablet last March.
In August, it unveiled a co-branded Dairy Milk Biscoff Advent calendar and 350g sharing tablet.
Cadbury is currently selling a Biscoff-filled chocolate egg and a shell egg featuring crunchy Biscoff pieces ahead of Easter.
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