Food and drink’s most outrageous japes for April fool’s day 2026

Wingstop x Pizza Pilgrims

Let’s start as weird as we mean to go on. Hopping on the co-branding trend, Pizza Pilgrims and Wingstop announced not just a pizza that replaces tomato sauce with Wingstop’s ranch dressing, but a campaign for UNESCO to grant ranch sauce protected status as a piece of “intangible cultural heritage”. You know, like Neopolitan pizza has. That’s surely a step up from your bog standard PGI.

Florette

Florette’s salad cream/face cream hybid is exactly the kind of diversification we like to see from brands. Cucumber is already a staple of the skincare world and a nice rocket salad is exactly the kind of fresh and dewy I crave of a puffy morning. So why not blend it up into a paste?

Warburtons x OnlyCurls

From the face into the hair, Warburtons teamed up with haircare brand OnlyCurls to make your mum’s promises come true: eating  your crusts with give you curly hair. Or was it a hairy chest? Either way, the resulting product dubbed Crust & Curl promises curly hair wherever it sprouts.

Fearne & Rosie

From olive jam to broccoli jam, it seems the creative brains behind Fearne & Rosie were out of office over April fool’s day in previous years. No more. These Dairylea Dunkers-adjacent toast soldiers with a jammy dip would go down a treat with kids on a road trip and their beleagured parents alike.

Rise Re:Gen Flour

The oldies are always goodies. And this oldie is aliens, and guess what? The extra terrestrials prefer sustainably farmed wheat fields as the canvas for their crop circles in 2026. 

Asda

Asda unveiled trolleys with seats for adults as well as children in a bid to tackle what it calls “co-shopping choas”, loosely defined as the search for bored partners, distracted teens and unhelpful shopping sidekicks who’ve wandered off during the weekly shop. Complete with drink holder, recline function and phone holder, I’m not altogether convinced this a problem that couldn’t be solved by cracking a window and leaving them in the car.

Desi Daru

Just when we thought all the great April fool’s ideas had been had, Desi Daru announced this butter chicken vodka. The brand’s vodkas are inspired by India, and what’s more Indian to the great British public than their favourite takeaway dish?

Slim Chickens

A tap spewing sauce? Maybe not the most original but fans of the brand will love to see it. Hopping into that bath will be scalding though, maybe not in temperature but certainly in Scovilles. Stay away unless the cold tap is ready to gush Cravendale.

Ladbaby

The duo behind Ladbaby really has made 1,000 bottles of each of these flavours available in celebration of the big day. That’s breakfast tea-flavoured mayo and coffee latte-flavoured mayo. If we didn’t already live in a polarised society, we’re now inviting the famously tribal tea or coffee drinkers to take sides in the ketchup vs mayo debate.

Dole

Dole’s April fool’s day offer has progressed from pineapple and ham chunks in a tin in 2024 to a full tinned Hawaiian pizza this year. It’s quite a feat of reinvention for ultimately the same concept. Pineapple on pizza. Controversial, we know. Any survivor a dating app will tell you that the conversation has been done to death.

Babybel x Monty Bojangles

Co-branding really is having a moment this April fool’s. Two marketing budgets are better than one as the saying goes. And these two have teamed up for a fake chocolate-covered cheese disk. Looks pretty high end.

Rascals

A onesie made from nappies but for adults? An intriguing proposition from nappy brand Rascals. It promises to protect new parents from poonamis, the showers often associated with changing baby boys and milky dribble. Ideal for saving on heating bills while on statutory maternity pay too.

Terry’s Chocolate

Smash phone in case of emergency! Terry’s unveiled a phone case holding a chocolate orange segment for chocoholic iPhone users. Let’s hope an overheating phone doesn’t warrant a chocolate fix.

Heinz x PerfectTed

Right on trend in both co-branding and with a matcha launch. Have we reached peak matcha? Check out this take in yesterday’s Daily Bread.

Dr Will’s x Gü

These two teamed up for a chocolate pud and spicy sriracha combo. Because sweet and spicy is a glassic combo.

Idahoan

I’ve always wondered what ice cream van drivers do in winter. This could be the answer to their winter employment woes: mashed potato scoops topped with gravy sauce and a banger instead of a Flake. A rival to a pie at any chilly football match, surely.

Bol

Runners need energy gels, and what’s wrong with these veg-packed ones? Surely, the market is crying out for something that doesn’t taste quite so orange.

McCain

In the shoulder seasons, the ice cream vans could combine ice cream and potatoes with McCain’s idea to replace Mr Whippy with Mr Chippy.

Della Vite

Cara Delevigne’s prosecco brand is responsible for any damage done to its own reputation in reporting that it has been shut down by champagne bosses. Luckily, the brand says it will be distributing copies of the The Vines newspaper reporting its demise along with its remaining stock on London’s Strand today. 

Gym Kitchen

While Gym Kitchen’s official April fool is a high protein moisturiser, more timely is its tongue-in-cheek Instagram post on 31 March expressing its solidarity with KitKat just days after the Nestle brand confirmed some 12 tonnes of its product had been nicked from a lorry while journeying across the continent between Poland and Italy. In the next slide, it announced a KitKat flavoured yoghurt.

Mash Direct

Mash Direct has no truck with those leaning into wellness trends while forgetting their five-a-day. It says it wanted to highlight credability issues within the wellness space with the faux launch of a trio of seeminly health-boosting juices and smoothies.