Yorkshire Tea is to extend into fruit & herbal and green teas for the first time, as the market-leading supplier looks to “champion tea across more occasions, formats and consumer needs”.
Amid growing interest in health and wellness – and declining black tea consumption – Yorkshire Tea is to launch 10 new products, including five new fruit and herbal blends, and three new green teas.
The fruit and herbal blends are: Soothe Peppermint & Spearmint, Uplift Lemon & Ginger, Raspberry & Rhubarb, Chamomile & Honey and Bedtime Decaf Brew with Vanilla & Nutmeg (rsp: £3/20 bags). There will also be a Fruit & Herbal Selection Pack (rsp: £3.50/20 bags).
The green teas comprise: Green Tea with Mint, Green Tea with Lemon and Green Tea with Strawberry (rsp: £3/20 bags). A Green Tea Selection Pack is also available (rsp: £3.50/20 bags).
The ranges will be hitting retail shelves throughout August and September.
The NPD represents the next stage in Yorkshire Tea’s evolution, after the launch of its ready-to-drink Yorkshire Tea Iced Tea range in May.
“At Yorkshire Tea, our ambition is simple: to inspire and delight consumers with great-tasting tea products, hot and cold,” said Lucy Hoyle, senior brand manager at Yorkshire Tea. “Over the last decade, we’ve focused on becoming the UK’s number one brew, championing proper tea and delivering outstanding taste and quality in black tea.
“We’re incredibly proud of that and black tea remains our first love, but we’re only just getting started.”
It comes with take-home value sales of everyday black tea stagnant in the UK, on volumes down 3.2% [Worldpanel by Numerator 52 we 12 July 2026]. By contrast, sales of fruit & herbal teas have climbed 2.9%, on volumes down a more modest 2.4%. Green and white teas are also in double digit value growth.
Health and wellness were now “key drivers” in tea, with consumers “building broader repertoires across hot and cold drinks to suit different moments in the day”, Hoyle said.
However, there was a “gap between promise and experience”, across many fruit and herbal blends currently on shelf.
“Green tea is a great example,” said Hoyle. “Many consumers are interested in it, but can find the taste bitter. Our focus is on removing that barrier by championing the brilliance of green tea and leading on taste, so more people feel confident choosing it and coming back to it.”
Pukka adds new functional blends
Yorkshire Tea is not the only tea supplier expanding its repertoire to meet evolving consumer needs.
Lipton Teas & Infusions owned Pukka Herbs, has this month unveiled Gut Health and Unwind blends.
Available in Waitrose from this month ahead of a wider push into retail, the NPD (rsp: £4.99/20 bags) was designed to tap into growing demand for “digestion and relaxation benefit need states”, said Pukka.
Gut Health contains ginger and peppermint alongside “a touch of naturally fermented kombucha”.
Unwind, meanwhile, combines chamomile with blueberry, adaptogenic ashwagandha, and lion’s mane “to support a state of normal mental relaxation”.
“These functional wellness blends are a natural fit for our current Pukka portfolio, designed specifically to meet evolving consumer preferences and bring a refreshing perspective to everyday wellness,” said Lipton Teas & Infusions CMO Elle Barker.
“By bringing highly sought-after, trending ingredients into an accessible, delicious format, we’re making it easier than ever for people to take charge of their own wellbeing while helping our retail partners drive excitement and growth in the tea aisle.”
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