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Have we hit peak matcha, and could ube be about to take over?
By Emma Weinbren2026-03-31T15:10:00
With Oatly, Alpro and Forest Feast all launching matcha products in the last week, will the matcha mania ever stop or is green a has-been?
Have we hit peak matcha? The sheer pace of innovation would seem to suggest so.
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