Archive of all Oatly articles
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NewsOatly gives away ‘illegal’ merchandise after UK Supreme Court ruling
The oat drink company said it would be retiring the slogan altogether and giving out ‘contraband’ merchandise to passers-by
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Comment & OpinionOatly ruling exposes a bigger challenge for plant-based brands
The challenge now is that although plant-based is no longer bought purely as a dairy substitute, much of the category is still marketed through dairy language and cues, says Steve Wildish, founder of Wildish & Co
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NewsOatly invests $16m in Swedish production plant
The $16m investment will expand infrastructure and boost the site’s production capacity by more than 33%
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Comment & OpinionPlant-based labelling controversy is a ‘smokescreen’
The food policy landscape is shaped by well-resourced lobbies intent on keeping the focus away from plant-based diets, says Claire Ogley, head of campaigns, policy and research at The Vegan Society
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Analysis & FeaturesWhat does Oatly’s ‘milk’ ruling mean for the plant-based category?
Oatly’s appeal over use of ‘milk’ in its marketing has been rejected
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NewsOatly expands Barista range with vanilla, caramel and coconut flavours
Responding to surging customer demand for customisable drinks, Oatly has released Barista Edition Coconut Flavour, Barista Edition Vanilla Flavour and Barista Edition Caramel Flavour
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NewsOatly posts first-ever full year of profitability
CEO Jean-Christophe Flatin said hitting a profit for the year was a milestone but ‘not our destination’
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NewsOatly ‘disappointed’ as Supreme Court finds in favour of Dairy UK
In the latest update in the long running legal process, the Supreme Court has unanimously dismissed its appeal, agreeing with the Court of Appeal that Oatly cannot trademark the phrase in relation to oat-based food and drink
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NewsOatly iced coffee cans launch into Tesco
The Oatly Barista Iced Flat White and Oatly Barista Iced Caramel Macchiato will launch into Tesco and are made for customers to ‘enjoy on the go’
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Comment & OpinionOatly’s ‘100% British’ oats are home-grown but Dutch-made
Oatly’s press release announcing its ‘100% British oats’ left off one piece of crucial information: that although the oats were being sourced in the UK, they were still being processed into oat milk in the Netherlands
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NewsOatly hits milestone of underlying profitable growth
Oatly has hit a milestone of registering a quarter of underlying profitable growth as a turnaround at the plant-based drink group takes shape
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NewsOatly makes move to 100% British sourced oats
The brand will now source 100% of its oats from farms in the south of England
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Analysis & FeaturesCan plant-based dairy avoid the fate of alt-meat?
As meat alternatives battle shopper misgivings around taste and processing levels, plant-based milks and yoghurts are continuing to gain ground
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NewsOatly warns of sluggish sales growth amid US slowdown
The company’s share price fell 5% following the announcement
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NewsOatly launches Matcha Latte Oat Drink
Oatly Matcha Latte Oat Drink is a chilled, ready-to-drink carton made with finely ground Tencha matcha and a hint of vanilla
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NewsAlpro announces move to 100% British oats across core oat drink lines
The Danone-owned brand said the move had been three years in the making and Alpro 100% British Oats Drink was on shelves nationwide now
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NewsOatly upbeat on profitability despite missed targets
Oatly has executed a significant transformation in the past two years
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ProfilesMy food & drink job: Paulina Wagner, trade marketing executive, Oatly
‘More brands are embracing bold, unconventional approaches, making it an exciting space for creative thinkers who love to challenge the norm’
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NewsOatly bemoans court ruling reinforcing ban on use of dairy terms
This week the Court of Appeal concluded a case into the use of dairy terms in trademarks, ruling in favour of the dairy sector
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NewsOatly cuts losses as it targets profitable growth
Listed plant milk group Oatly moved close to breaking even in its third quarter as it continues its turnaround efforts to get into the black