Can plant-based dairy avoid the fate of alt-meat?

By Emma Weinbren2025-09-23T07:58:00

As meat alternatives battle shopper misgivings around taste and processing levels, plant-based milks and yoghurts are continuing to gain ground

The UK is facing a “great vegan slump”. So proclaimed the Daily Mail in December, as it warned of the dual pressures of the cost of living crisis and a saturated market. Brands were struggling to find any growth, it reported, leaving their future in the balance.

There was one crucial caveat, though: the Mail’s article focused solely on the alt-meat market. In the case of alt-dairy, the picture is far rosier.

Can plant-based dairy avoid the fate of alt-meat?

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