Emma Weinbren
Emma Weinbren is a freelance contributor to The Grocer. She was previously managing editor at The Grocer.
Contact info
- Tel:
- 01293 610488
- Email:
- emma.weinbren@thegrocer.co.uk
Category ReportHow ‘picky bits’ are supercharging the aisle: deli trends 2026
The appetite for ‘picky bits’ has pushed value sales of deli items up 6.7% to just shy of £3bn in the past year
Category ReportLovelier lunches for hybrid workers
Supermarkets can testify to the appeal of the deli aisle at lunchtime
Category ReportPickles, condiments and posh dips take centre stage
Condiments are no longer an afterthought in deli
Category ReportWhat’s the outlook for meat alternatives?
Plant-based meat is facing a challenge in grocery
Category ReportThe rise of ‘affordable indulgence’
Deli is often associated with excitement and flavour, but it’s rarely known for coming cheap
Category ReportThe changing face of beauty and personal care: trends in 2026
Boots said shoppers ’are investing in trusted classics and luxury staples while experimenting with fleeting trends and affordable brands’
Category ReportAsian beauty’s influence grows as men ‘catching up’ on skincare spending
Boots sells a Korean skincare product every 30 seconds
Category Report‘Inside-out’ skincare trend gathers pace
It’s not just what you put on your skin and hair that counts
Category ReportHow budget beauty brands are winning share
Savvy shoppers are no longer ashamed to buy budget items
Comment & OpinionHave we hit peak matcha, and could ube be about to take over?
With Oatly, Alpro and Forest Feast all launching matcha products in the last week, will the matcha mania ever stop or is green a has-been?
Category ReportWhat will be the next big thing in beer and cider?
Beer and cider could do with a shake-up. So, what are brands and retailers doing to inject excitement back into the category?
Category ReportPunk in a funk: what next for IPA?
Punk’s not dead. But it is in a funk. No, we’re not referring to BrewDog going into administration this month before selling for £33m
Category ReportLow & no cider outgrows beer
Thatchers is the fastest-growing brand in NIQ’s list of the top 10 bestselling low & no beers and ciders
Category ReportThree quarters of drinkers say alcohol-free beer is too pricey
After years of consistent growth, low & no beer and cider is now worth just shy of £260m. But that’s, well, small beer compared with the £5.7bn alcoholic beer and cider category [NIQ]
Category ReportCan beer put the ‘fun’ in functional?
Traditionally, beer is made with just four ingredients: water, malted barley (or other grains), hops and yeast
Category ReportSmall Beer hails big gains as mid-strength brews gain ground
Supermarkets have invested heavily in low & no alcohol offers in recent years. The category has grown in value by 14.3% to £378.3m on volumes up 11.2% [NIQ]
Category ReportCider brands big up craft cues
In this era of growing suspicion about the processes and ingredients used to produce food and drink, it’s perhaps no surprise lurid, saccharine-sweet fruit ciders are falling out of favour
Category ReportIs fruit cider a waste of space?
Fruit flavours are tipped as the next big thing in beer but have lost their lustre in the cider category
Category ReportLow & no alcohol sales surge beyond Dry Jan
You could be forgiven for thinking the low & no alcohol bubble had burst