Emma Weinbren
Emma Weinbren is a freelance contributor to The Grocer. She was previously managing editor at The Grocer.
Contact info
- Tel:
- 01293 610488
- Email:
- emma.weinbren@thegrocer.co.uk
Category Report‘Holistic’ personal care goes beyond functionality
Which categories are pushing premiumisation most successfully? And how is that shaping what sits on retailer shelves?
Analysis & FeaturesHow dairy brands are winning on social media
Social media continues to evolve, making true engagement tricky. Dairy brands are using canny partnerships and authentic content to stand out
Analysis & FeaturesThe retailers putting artisanal cheese in the picture
Cheesemongers are encouraging consumers to look beyond cheddar by fostering close relationships and offering unique experiences
Category ReportWhy supplements brands are going gangbusters
What are the hot areas of growth in supplements? What is driving this shift in mindset? And what does it mean for OTC medicines and the wider healthcare arena?
Comment & OpinionAre retail media sales teams just ‘gorillas with calculators’?
Just the mention of retail media to suppliers was met with eyerolls, frustrated sighs and sometimes colourful accounts of pressurised sales tactics
Analysis & FeaturesWhy retail media is facing a backlash
The retail media revolution is upon us – but some suppliers are feeling pressure to pay for it without enjoying measurable returns. Is a ‘win-win’ really achievable?
Comment & OpinionHealth, cacao and high-end vits – what the wellness crowd really want
Fearne Cotton’s Happy Place wellness festival offered a glimpse into what the wellness crowd want: health, indulgence and sustainable products with ‘clean’ ingredient lists
Analysis & FeaturesThe true impact of weight-loss drugs: six key takeaways
Weight-loss drugs have upended the way users eat and drink. With usage on the rise, what are the opportunities – and side effects – for the industry?
Category ReportHow retailer innovation is winning share in own label
Today’s own-label launches are designed to give even the most forward-thinking brands a run for their money
Category ReportHow different providers track own label sales
Own label made the headlines in April for its newfound dominance in grocery
Category ReportOwn label wins over consumers with health ranges
Own label has become a hive for innovation. Last year, it accounted for the majority of packaged food and drink product launches for the first time
Category ReportRetailers boost premium tiers to increase margins
Retailers at the higher end of the market, such as Waitrose and M&S, stand to benefit in own label
Category ReportValentine’s Day and Easter offer growth opportunities for own label
When it comes to seasonal events, Christmas is hard to beat as a sales driver
Category ReportRetailers uphold ESG values, even in tough climate
The major supermarkets have successfully established the quality of their own lines
Category ReportRoman pinsa to Japanese milk loaf: how bakery is going global
Where are the hot areas of NPD? Who is doing it best? And how are standard loaves faring?
Category ReportWhite bread still holds lion’s share of overall category
Sales of what Worldpanel terms ‘traditional ambient bread’ stood at £1.8bn last year – nearly a third of the entire bread and baked goods market
Category ReportUPF concerns contribute to sourdough boom
Sourdough remains the hottest area of growth in bread and bakery
Category ReportRetailer health targets inspire innovation boom
Buyers are revaluating the bakery aisles, inspiring a wave of health-focused NPD
Category ReportTreat mentality inspires swathe of luxe sweet treats
Pastries, waffles and crêpes are flying off the shelves
Category ReportGlobal food trends influence bakery aisles
The bread and bakery aisle is increasingly becoming a destination for flavour seekers