Emma Weinbren
Emma Weinbren is food trends editor at The Grocer. She commissions, writes and edits category reports, digital features and trends pieces.
Emma won the PPA New Talent Award for New Section Editor of the Year in 2016.
Prior to joining The Grocer in 2016, Emma was deputy and features editor at Chemist+Druggist, a weekly magazine and website for UK pharmacists.
Follow Emma on Twitter: @EmmaWeinbren
Contact info
- Tel:
- 01293 610488
- Email:
- emma.weinbren@thegrocer.co.uk
Comment & OpinionWhy Costa can crack the crowded iced coffee market
There is no shortage of competitors in iced cofffee. But Costa has all the ingredients to make a splash in this growth area
- Comment & Opinion
Ocado's vertical farms could win over online grocery sceptics
Freshness is one of the main barriers to online grocery shopping. Ocado’s new venture could change all that
- Analysis & Features
Seven innovative spirits challenging traditional scotch
Forget golf clubs and firesides. This new generation of distillers is hoping to shake off the shackles of convention
- Comment & Opinion
Waitrose's packaging-free trial is challenging, but vital
Yes, it could result in queues, pricing confusion and mess. But don’t let that detract from the power of the idea
- Analysis & Features
Price barriers, last-minute dinners and takeaway potential: 10 charts explaining UK attitudes to c-stores
Consumers are expecting ever more from their convenience stores. And these new demands are creating new opportunities
- Analysis & Features
Five trends shaping the energy drinks market in 2019
Sugary drinks are faring surprisingly well but healthier, natural propositions are also gaining ground
- News
Full-sugar energy drink sales unaffected by soft drinks tax
Brits knocked back 124.6 million litres of sugary energy drinks in the past year
- Comment & Opinion
Oatly would be smart to open an oat milk factory in the UK
The UK is lapping up oat milk, leaving Oatly struggling to keep up with demand
- Comment & Opinion
Jamie's Italian suffered more fundamental problems than Jamie
The sugar tax dance may not have helped, but the TV chef can’t be held fully responsible for the collapse of his restaurant chains
- Comment & Opinion
Why sugar concerns could hit juice harder than fizzy drinks
Confusion over health benefits is proving a challenge for the struggling juice industry
- News
Vitamin B sales soar alongside boom in plant-based diets
Vitamin B has become the fastest growing single supplement, a title usually held by vitamin D
- Category Report
Rethinking value: own label category report 2019
The rise of the discounters has given shoppers a whole new definition of value
- News
Asda, Ocado and Co-op hail strong growth in own label
The three retailers have all grown ahead of the market average
- Comment & Opinion
What Danone's 100th anniversary tells us about its plant-based ambitions
Danone is focused on the future - in which it sees itself as a supplier of both dairy and non-dairy products
- News
Danone opens up yoghurt strain archive for global research
The move, part of its 100th anniversary, will see it give free access to its archive to researchers for a range of additional uses
- Comment & Opinion
Why the frozen aisle is the new home of haute cuisine
Waitrose’s ‘five star’ frozen food range shows the genre has come a long way since Iceland’s Kerry Katona ads
- News
Sales of diet soft drinks soar in wake of 2018 sugar levy
Since the tax came into force, volume sales of diet carbonated drinks have shot up 13.8% to 1.7 billion litres
- News
Popcorn’s value drops 4.4% in first sales decline for years
The popcorn market had been a source of significant and reliable growth for at least five years
- Comment & Opinion
Why the rise of the 'gastropooch' is no laughing matter
It’s easy to scoff at the opening of a fresh petfood kitchen in New York. But it could prove big business
- Analysis & Features
New-wave sleeping aids: how food and drink is helping Brits snooze
As Brits struggle to get a good night’s kip, can sleep-promoting ice creams, milks and juices open up a new area of potential for grocery?
