Emma Weinbren
Emma Weinbren is group features editor at The Grocer. She commissions, writes and edits category reports, digital features and trends pieces.
Emma won the PPA New Talent Award for New Section Editor of the Year in 2016.
Prior to joining The Grocer in 2016, Emma was deputy and features editor at Chemist+Druggist, a weekly magazine and website for UK pharmacists.
Follow Emma on Twitter: @EmmaWeinbren
Contact info
- Tel:
- 01293 610488
- Email:
- emma.weinbren@thegrocer.co.uk
Analysis & FeaturesWelcome to the jumble: how Borough Market manages 15 million visitors a year
On its 21st anniversary, the London market is embracing ‘new ways of thinking’
- News
Waitrose shelves open kitchen concept in most trial stores
The Kitchens at its Twyford, Chandler’s Ford and Barbican stores were quietly removed last year
- News
Vegan ready meal sales soar thanks to supermarket own-label range expansion
Ready meals have emerged as the fastest-growing area of the meat-free market
- Comment & Opinion
What Katie Price and Lauren Goodger can teach us about weight loss advertising
Both stars have come under fire from the ASA for their links with BoomBod. And the ruling on unrealistic claims has wider implications for the weight management industry
- Comment & Opinion
Disposable coffee cup conundrum has no simple solution
Zero Waste Scotland has today thrown its weight behind a ‘latte levy’, while Booker has unveiled a compostable cup. And they could both be steps towards a solution
- Analysis & Features
Seven things you need to know about the confectionery market
Gifting and dark chocolate are on the rise, and sweets are benefiting from the ‘Boris Johnson effect’
- Comment & Opinion
Whole fruit chocolate ticks all the right boxes, but the proof will be in the tasting
It’s sustainable and plays into the appetite for ‘healthy indulgence’. But can it be bigger than its predecessor, ruby chocolate?
- Category Report
The rise of dark, Brexit effects and the British chocolate boom: bumper confectionery category report 2019
How are chocolate and sweets prevailing despite facing multiple challenges? We find out in this bumper category report
- News
Gousto to offer Wagamama ingredients and recipes to its subscribers
Gousto customers will be able to choose ingredients and recipes for Wagamama dishes as part of their regular subscription
- Analysis & Features
Pea protein: The multi-million pound ingredient that’s driving the vegan boom
It’s versatile, vegan-friendly and could soon be worth nearly £150m globally. So what’s behind the rapid rise of the yellow split pea?
- Comment & Opinion
The M&S tie-up with Infarm is about far more than fancy herbs
The installation of vertical herb farms in M&S stores shows its commitment to both freshness and sustainability
- News
M&S brings Infarm vertical farms to seven London stores
Customers will be able to pick fresh herbs from the in-store ‘farms’, which are the first of their kind in the UK
- News
Heinz challenges Hellmann’s as Seriously Good mayo sales soar
Heinz Seriously Good Mayonnaise has grown nearly 25% to be worth roughly the same as the own label sector
- Comment & Opinion
The ‘sugary snack tax’ creates more questions than answers
Researchers believe a snack tax could lower the nation’s obesity levels more effectively than the soft drinks levy. But how exactly would such a tax work?
- Comment & Opinion
Celebrity MasterChef: an appealing reflection of how Britain really cooks
How quickly Celebrity MasterChef can bring you down
- News
Twinings overtakes PG Tips as UK’s number one tea brand
Diversifying into cold infusions and functional teas has paid off for Twinings
- Comment & Opinion
Is the compostable coffee pod already old news?
Waitrose has ditched plans for compostable pods in favour of a recyclable version. Could this be the eco-friendly future of the format?
- Category Report
No compromise: roast dinners category report 2019
Consumers are demanding quick products that taste as good as home-cooked
- News
Number of Brits eating roast dinners alone increases by 5%
Men over the age of 55 are the driving force behind the trend
- Comment & Opinion
Why the Philadelphia ad ban will force marketers to get creative
Wherever you stand on men abandoning their offspring for cream cheese, the ASA decision could make advertising more creative
