Archive of all Oatly articles – Page 3
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NewsOatly ‘Help Dad’ ad push banned by ASA over ‘misleading’ climate claims
Four out of five issues raised by complainants were upheld by the advertising watchdog
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NewsGlebe Farm adds two new oat drinks to PureOaty range
The Cambridgeshire-based supplier has launched Barista and Creamy & Enriched NPD into Morrisons this week
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Comment & OpinionOatly takes less aggressive approach… with puppets
Oatly has had a tough time, image-wise
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NewsOatly unveils major marketing push with ‘plant-based is new normal’ tagline
The campaign features oat drink-based cartoon puppets ’navigating the shift to plant-based eating’ said Oatly
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NewsOatly shares crash as supply chain challenges lead to revenue warning at plant-based brand
Oatly has warned its growth will not hit the heights expected this year as the group suffered from a number of issues, including the UK HGV driver shortage
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NewsOatly building new research centre to further the potential of oats
The plant-based giant said work on the new facility, based in Sweden, would complete in 2023
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NewsGlebe Farm Foods takes swipe at Oatly with cheeky social media ad
The Cambridgeshire-based oat specialist won a High Court battle against the plant-based giant earlier this month
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NewsOatly loses trademark infringement court case against Glebe Farm
The plant-based giant’s case that Glebe had sought to gain an ‘unfair advantage’ by passing off its goods as Oatly’s was rejected
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Analysis & FeaturesHow to spot greenwashing and why brands were caught out
Fmcg brands are under pressure to be green. That’s brought about a large number of dubious claims – but UK regulators are now getting on the case
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NewsPureOaty has ‘lowest emissions’ in oat drink market, Glebe Farm Foods claims
The plant-based drink has been found to have a lower emissions footprint per litre than major rival Oatly
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NewsPlant-based industry welcomes withdrawal of ‘anti-competitive’ EU law proposal
The dairy industry also welcomed the move, claiming the AM171 text had been altered in an inter-EU trilogue last week
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Comment & OpinionOatly’s blockbuster IPO is a sign of both plant-based appetite and its skill as a brand
Oatly is well-positioned to continue benefiting from its category boom and current trends around a more plant-based, sustainable diet and lifestyle, says Sairah Ashman, global CEO at Wolff Olins
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NewsOatly emphasises UK as it launches $10bn IPO
Plant-based brand Oatly has emphasised the importance of the UK market to its future growth as launched its $10bn New York IPO yesterday
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Comment & OpinionFood technology has always been vital in delighting shoppers and developing the market
Oatly’s rise to fame and fortune is one of the greatest feats of entrepreneurship the food industry has ever seen
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NewsCity snapshot: UK retail sales surge as shoppers flock back to stores
Retail sales volumes jumped 9.2% in April as the easing or coronavirus regulations and the return of shoppers in stores boosted the industry. Plus, Oatly shares soar on market debut, UK consumer confidence rises and all the latest news from the City
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NewsMedia Bites 21 May: Oatly, FeverTree, Plastic bags
Shares in Oatly have surged by 30% on the company’s US stock market debut, valuing the alt-milk maker at $13bn
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NewsCity snapshot: FeverTree boosted by rise of at home cocktail consumption
Fever-Tree has continued to post “strong” off-trade sales in the early months of 2021 ahead of the re-opening of pubs, bars and restaurants and coronavirus restrictions eases around the world. Plus, Oatly prices $1.4bn IPO, Young’s posts loss due to pub closures and all the latest news from the City.
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NewsMedia Bites 19 May: Australia trade deal, Tesco, Land Securities
UK farmers have sounded the alarm over reports the government plans a trade deal with Australia that would make its food and farming imports cheaper
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NewsPlenish set for major retail push following acquisition by Britvic
Plant-based drinks maker Plenish is set to take on Alpro and Oatly as part of a major retail push by new owner Britvic following its acquisition this week.
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Comment & OpinionWhy Britvic is better late than never in plant-based thanks to Plenish deal
Britvic may be trailing behind Coca-Cola and PepsiCo in the plant-based trend, but snapping up a startup could prove a wise move