Archive of all Oatly articles – Page 5
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Analysis & FeaturesCan the vegan eating boom continue at pace?
With each Veganuary comes yet more momentum for the plant-based movement. But the vegan market is still small fry compared with meat and dairy – and questions remain over its long-term potential
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Comment & OpinionHighlights from The Grocer Top Products 2020 – from tea to Viennetta
After a year like no other, we’ve published a Top Products Survey like no other. Here’s some highlights
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Analysis & FeaturesFree-from: Top Products report 2020
Oat milk has grown ahead of soya, lactose-free and nut milks
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Analysis & FeaturesThe fastest-growing products and categories during the pandemic: Top Products 2020
Our list shows how grocery in 2020 has enjoyed some, quite literally, meaty sales
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Analysis & FeaturesCreative Challenge: can milk be futureproofed?
Gen Z just isn’t buying milk, with some even calling it evil. So we tasked creative agency Zak to come up with a brand that breathes new life into the white stuff
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Category ReportSo long, soya? Plant-based category report 2020
With alternative plant-based proteins now on the rise, has soya had its day?
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Category ReportPlant-based splashes down: The Dairymen yoghurt category report 2020
Giants of yoghurt are racing for space in chillers with dairy-free offers. What prize is at stake – and who will come first?
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Category ReportChanging tides: The Dairymen milk category report 2020
As foodservice suppliers poured milk down the drain, grocery sales surged in lockdown. So, what will Covid-19’s legacy be?
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InterviewsDavid Milner’s Midas touch: the Big Interview
Everything this serial entrepreneur and investor touches has been turning to gold. What’s his secret?
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NewsNutty Bruce to challenge Oatly with Oaty Bruce NPD
The drink is billed as offering a “thick and creamy plant-based alternative” containing filtered water and organic, wholegrain oats
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NewsMedia Bites 12 Oct: Asda, Unilever, Pork and poultry
Zuber and Mohsin Issa The new owners of Asda have set up an offshore bid vehicle that means the supermarket will be legally owned in Jersey. (The Times £) Two billionaire brothers from Blackburn have been made CBEs a week after clinching a £6.8bn deal to buy ...
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NewsUpfield to introduce on-pack carbon labelling across its portfolio
The plant-based giant is planning to introduce the labelling across its global range by the end of 2021
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NewsMedia Bites 27 July: Anti-obesity measures, UK economy, Walmart/Asda
Food manufacturers have attacked Boris Johnson’s proposed anti-obesity measures, arguing a key plank of reforms set to be unveiled next week will prove expensive, ineffective and stifle innovation.
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NewsMedia Bites 20 July: Iceland, M&S, Asda
Losses at Iceland widened by a third last year even though shoppers switched to frozen foods during the pandemic
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NewsMedia Bites 15 July: Ocado, Oatly, Loop/Tesco
The boss of Ocado has declared that shoppers “won’t be going back” after the crisis spurred a rapid shift to online shopping and pushed its half-year sales above £1 billion for the first time.
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Category ReportBare shelves: free-from category report 2020
Pre-lockdown panic buying pushed Brits to the free-from aisle in droves, leaving shelves naked for those with dietary requirements
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NewsOatly enters yoghurts in the UK with ‘Oatgurt’
The oat-based yoghurt alternative will roll out in four flavours
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Analysis & FeaturesCoronavirus: how fmcg brands are evolving their advertising in wake of lockdown
As housebound consumers change their media consumption, brands are rethinking their marketing strategies
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NewsOatly adds Strawberry and Vanilla flavours to oat ice cream range
Vanilla was “uncomplicated and unpretentious”, said the brand, while Strawberry was made from 15% real mashed berries
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Analysis & FeaturesCan carbon labelling for food and drink products finally find its feet?
Until now, carbon footprint labelling attempts have fallen flat in grocery. Now companies such as Oatly and Quorn are trying to forge their own path