Archive of all Oatly articles – Page 5
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NewsMedia Bites 20 July: Iceland, M&S, Asda
Losses at Iceland widened by a third last year even though shoppers switched to frozen foods during the pandemic
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NewsMedia Bites 15 July: Ocado, Oatly, Loop/Tesco
The boss of Ocado has declared that shoppers “won’t be going back” after the crisis spurred a rapid shift to online shopping and pushed its half-year sales above £1 billion for the first time.
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Category ReportBare shelves: free-from category report 2020
Pre-lockdown panic buying pushed Brits to the free-from aisle in droves, leaving shelves naked for those with dietary requirements
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NewsOatly enters yoghurts in the UK with ‘Oatgurt’
The oat-based yoghurt alternative will roll out in four flavours
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Analysis & FeaturesCoronavirus: how fmcg brands are evolving their advertising in wake of lockdown
As housebound consumers change their media consumption, brands are rethinking their marketing strategies
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NewsOatly adds Strawberry and Vanilla flavours to oat ice cream range
Vanilla was “uncomplicated and unpretentious”, said the brand, while Strawberry was made from 15% real mashed berries
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Analysis & FeaturesCan carbon labelling for food and drink products finally find its feet?
Until now, carbon footprint labelling attempts have fallen flat in grocery. Now companies such as Oatly and Quorn are trying to forge their own path
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Category ReportNever mind the weather: ice cream category report 2020
Last summer was a washout. But ice cream brands are beating the weatherman with premium propositions and on-trend innovation
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NewsTony’s Chocolonely aims to speed up slavery-free mission after €36m investment
The funding comes from Verlinvest and JamJar, which together have taken a minority share of 28% in Tony’s
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NewsKarma unveils plan to introduce 50 surplus food smart fridges to UK
The smart fridges – of which there are more than 30 in operation across Sweden and one in Paris – are filled with surplus and unsold food from either the store they are situated within or from wholesalers when placed in public place
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Analysis & FeaturesFree-from: Top Products 2019
These are the top brands in the Free-from category this year
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Analysis & FeaturesDairy: Drinks: Top Products 2019
These are the top brands in the Dairy Drinks category this year
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![Mighty Pea Range[1]](https://dmrqkbkq8el9i.cloudfront.net/Pictures/100x67/8/6/7/173867_mightypearange1_366979_crop.jpg)
NewsPea-based milk producer Mighty Pea smashes crowdfunding campaign
The company, which makes a dairy-free alternative to milk from yellow split peas, has so far raised £327k on Seedrs
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NewsOatly debuts oat-based ice cream trio into UK
The Swedish brand is set to launch a trio of oat-based ice creams – Chocolate Fudge, Hazelnut Swirl and Salted Caramel – into Tesco
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Analysis & FeaturesHow environmentally friendly is vegan milk?
Western shoppers are turning to new milks. But are the new players any better for the planet?
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NewsOatly adds ‘deluxe’ chocolate oat drink
It will roll out into selected supermarkets from 23 September
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Category ReportCan milk become a sacred cow again? The Dairymen milk report 2019
Milk brands are fighting back against plant-based alternatives with health-based NPD. But will it be enough to maintain sales?
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Comment & OpinionBrand marketers must move on from claims-based culture
Fmcg brands need to better understand shoppers’ evolved needs, says Pippa Nordberg of FutureBrand
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Category ReportFull of, not free from: free-from category report 2019
Today’s free-from products are shouting as much about what they do contain as what they don’t
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Comment & OpinionHow Oasis, Oatly and BrewDog are benefiting from ‘unadvertising’
Brands are increasingly using ‘honesty’ as a tactic, says Jamie Williams