Archive of all Oatly articles – Page 4
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Analysis & FeaturesHow and why fmcg brands got political
With social media affording more space than ever before for food and drink brands to have a ‘voice’, an increasing number are speaking out on political issues. So what are the benefits – and how can it backfire?
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NewsModern Baker unveils low-calorie ‘smart loaf’ to support immune function
The result of five years’ R&D, the 800g sliced loaf (rsp: £2.50) contains 208kcals per 100g
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NewsMedia Bites 24 Feb: Oatly, SimplyCook, Exports
Swedish non-dairy milk maker Oatly is set to go public with a New York listing that could value it at up to $10bn
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Comment & OpinionLight touch helps Quorn sell sustainability and taste message
A boomer-era farmer and home cook pledge their allegiance to “meat and two veg”
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Comment & OpinionOatly’s ‘Help Dad’ ad was designed to start a conversation on climate change
Michael Lee, Oatly’s creative director, explains the concept behind the brand’s Help Dad advertising campaign
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NewsOatly challenges Philadelphia with plant-based 'cream cheese' spreads
The brand said the NPD ‘opens up the potential for a variety of new plant-based recipes and meals for our conumers’
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Comment & OpinionOatly’s ‘Help Dad’ ad is nasty, sneering… and wrong about dairy
The ad exploits that crude Greta Thunberg-style positioning of all older people as planet-thrashers and all young people as planetary saviours, says Joanna Blythman, food journalist and author of Swallow This
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Analysis & FeaturesCan the vegan eating boom continue at pace?
With each Veganuary comes yet more momentum for the plant-based movement. But the vegan market is still small fry compared with meat and dairy – and questions remain over its long-term potential
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Comment & OpinionHighlights from The Grocer Top Products 2020 – from tea to Viennetta
After a year like no other, we’ve published a Top Products Survey like no other. Here’s some highlights
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Analysis & FeaturesFree-from: Top Products report 2020
Oat milk has grown ahead of soya, lactose-free and nut milks
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Analysis & FeaturesThe fastest-growing products and categories during the pandemic: Top Products 2020
Our list shows how grocery in 2020 has enjoyed some, quite literally, meaty sales
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Analysis & FeaturesCreative Challenge: can milk be futureproofed?
Gen Z just isn’t buying milk, with some even calling it evil. So we tasked creative agency Zak to come up with a brand that breathes new life into the white stuff
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Category ReportSo long, soya? Plant-based category report 2020
With alternative plant-based proteins now on the rise, has soya had its day?
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Category ReportPlant-based splashes down: The Dairymen yoghurt category report 2020
Giants of yoghurt are racing for space in chillers with dairy-free offers. What prize is at stake – and who will come first?
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Category ReportChanging tides: The Dairymen milk category report 2020
As foodservice suppliers poured milk down the drain, grocery sales surged in lockdown. So, what will Covid-19’s legacy be?
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InterviewsDavid Milner’s Midas touch: the Big Interview
Everything this serial entrepreneur and investor touches has been turning to gold. What’s his secret?
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NewsNutty Bruce to challenge Oatly with Oaty Bruce NPD
The drink is billed as offering a “thick and creamy plant-based alternative” containing filtered water and organic, wholegrain oats
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NewsMedia Bites 12 Oct: Asda, Unilever, Pork and poultry
Zuber and Mohsin Issa The new owners of Asda have set up an offshore bid vehicle that means the supermarket will be legally owned in Jersey. (The Times £) Two billionaire brothers from Blackburn have been made CBEs a week after clinching a £6.8bn deal to buy ...
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NewsUpfield to introduce on-pack carbon labelling across its portfolio
The plant-based giant is planning to introduce the labelling across its global range by the end of 2021
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NewsMedia Bites 27 July: Anti-obesity measures, UK economy, Walmart/Asda
Food manufacturers have attacked Boris Johnson’s proposed anti-obesity measures, arguing a key plank of reforms set to be unveiled next week will prove expensive, ineffective and stifle innovation.