Archive of all Oatly articles – Page 6
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Category ReportNever mind the weather: ice cream category report 2020
Last summer was a washout. But ice cream brands are beating the weatherman with premium propositions and on-trend innovation
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NewsTony’s Chocolonely aims to speed up slavery-free mission after €36m investment
The funding comes from Verlinvest and JamJar, which together have taken a minority share of 28% in Tony’s
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NewsKarma unveils plan to introduce 50 surplus food smart fridges to UK
The smart fridges – of which there are more than 30 in operation across Sweden and one in Paris – are filled with surplus and unsold food from either the store they are situated within or from wholesalers when placed in public place
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Analysis & FeaturesFree-from: Top Products 2019
These are the top brands in the Free-from category this year
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Analysis & FeaturesDairy: Drinks: Top Products 2019
These are the top brands in the Dairy Drinks category this year
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![Mighty Pea Range[1]](https://dmrqkbkq8el9i.cloudfront.net/Pictures/100x67/8/6/7/173867_mightypearange1_366979_crop.jpg)
NewsPea-based milk producer Mighty Pea smashes crowdfunding campaign
The company, which makes a dairy-free alternative to milk from yellow split peas, has so far raised £327k on Seedrs
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NewsOatly debuts oat-based ice cream trio into UK
The Swedish brand is set to launch a trio of oat-based ice creams – Chocolate Fudge, Hazelnut Swirl and Salted Caramel – into Tesco
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Analysis & FeaturesHow environmentally friendly is vegan milk?
Western shoppers are turning to new milks. But are the new players any better for the planet?
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NewsOatly adds ‘deluxe’ chocolate oat drink
It will roll out into selected supermarkets from 23 September
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Category ReportCan milk become a sacred cow again? The Dairymen milk report 2019
Milk brands are fighting back against plant-based alternatives with health-based NPD. But will it be enough to maintain sales?
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Comment & OpinionBrand marketers must move on from claims-based culture
Fmcg brands need to better understand shoppers’ evolved needs, says Pippa Nordberg of FutureBrand
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Category ReportFull of, not free from: free-from category report 2019
Today’s free-from products are shouting as much about what they do contain as what they don’t
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Comment & OpinionHow Oasis, Oatly and BrewDog are benefiting from ‘unadvertising’
Brands are increasingly using ‘honesty’ as a tactic, says Jamie Williams
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Comment & OpinionOatly would be smart to open an oat milk factory in the UK
The UK is lapping up oat milk, leaving Oatly struggling to keep up with demand
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Analysis & FeaturesPlant-based power list: who's driving the meat-free revolution?
The plant-based market is a complex one to navigate, leaving power in the hands of the experts
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Comment & OpinionHow sustainable coffee is going beyond the reusable cup
Reports of a potential coffee shortage seemed to have hit home at this weekend’s London Coffee Festival
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NewsOatly recalls Whole milk alternative over safety fears
It advised customers to pour the contents away and return the carton for a refund
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NewsOatly unveils anti-dairy campaign for London Coffee Festival
The ads are concentrated around Shoreditch, London
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Comment & OpinionHands-off launches like RXBar reflect increasing hunger for ‘independent’ brands
Acting like a nascent business allows big companies to create the impression they’re keeping pace with innovation
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NewsMedia Bites 18 Jan: Premier Foods, ABF, Patisserie Valerie
Premier Foods has blamed problems with its logistics overhaul for sliding sales at the end of last year