Archive of all Oatly articles – Page 6
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Analysis & Features
Dairy: Drinks: Top Products 2019
These are the top brands in the Dairy Drinks category this year
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News
Pea-based milk producer Mighty Pea smashes crowdfunding campaign
The company, which makes a dairy-free alternative to milk from yellow split peas, has so far raised £327k on Seedrs
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News
Oatly debuts oat-based ice cream trio into UK
The Swedish brand is set to launch a trio of oat-based ice creams – Chocolate Fudge, Hazelnut Swirl and Salted Caramel – into Tesco
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Analysis & Features
How environmentally friendly is vegan milk?
Western shoppers are turning to new milks. But are the new players any better for the planet?
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News
Oatly adds ‘deluxe’ chocolate oat drink
It will roll out into selected supermarkets from 23 September
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Category Report
Can milk become a sacred cow again? The Dairymen milk report 2019
Milk brands are fighting back against plant-based alternatives with health-based NPD. But will it be enough to maintain sales?
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Comment & Opinion
Brand marketers must move on from claims-based culture
Fmcg brands need to better understand shoppers’ evolved needs, says Pippa Nordberg of FutureBrand
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Category Report
Full of, not free from: free-from category report 2019
Today’s free-from products are shouting as much about what they do contain as what they don’t
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Comment & Opinion
How Oasis, Oatly and BrewDog are benefiting from ‘unadvertising’
Brands are increasingly using ‘honesty’ as a tactic, says Jamie Williams
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Comment & Opinion
Oatly would be smart to open an oat milk factory in the UK
The UK is lapping up oat milk, leaving Oatly struggling to keep up with demand
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Analysis & Features
Plant-based power list: who's driving the meat-free revolution?
The plant-based market is a complex one to navigate, leaving power in the hands of the experts
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Comment & Opinion
How sustainable coffee is going beyond the reusable cup
Reports of a potential coffee shortage seemed to have hit home at this weekend’s London Coffee Festival
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News
Oatly recalls Whole milk alternative over safety fears
It advised customers to pour the contents away and return the carton for a refund
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News
Oatly unveils anti-dairy campaign for London Coffee Festival
The ads are concentrated around Shoreditch, London
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Comment & Opinion
Hands-off launches like RXBar reflect increasing hunger for ‘independent’ brands
Acting like a nascent business allows big companies to create the impression they’re keeping pace with innovation
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News
Media Bites 18 Jan: Premier Foods, ABF, Patisserie Valerie
Premier Foods has blamed problems with its logistics overhaul for sliding sales at the end of last year
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Analysis & Features
How flexitarianism and clean eating shaped food & drink habits in 2018
Superfoods and sports nutrition are gaining ground, while tobacco and sugary soft drinks are falling out of favour, The Grocer’s Top Products survey has revealed
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Analysis & Features
Inflation turns milk into cash cow
Brits have splashed out an extra £70.9m on fresh milk over the past year
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Analysis & Features
Dairy-free leads double-digit growth
Dairy-free brands have soared ahead of the overall category’s average growth
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Comment & Opinion
Dairy-free CEO Toni makes lo-fi ad
Dairy alternatives brands are used to doing different