It’s a watershed moment. As we’ve reported this week, Lidl has finally overtaken Morrisons on market share. It’s been neck and neck for two months, but this month’s Worldpanel data shows the discounter’s share (up from 8.4% to 8.6%) has fairly flown past Morrisons (down from 8.4% to 8.3%). And the question everyone is asking now is whether (and how quickly) it can catch Aldi.