Lemon Pepper Holdings, the master franchisee of Wingstop in the UK and Republic of Ireland, has reported “record” revenues and operating profit, driven by “disciplined expansion, operational excellence and a relentless focus on guest experience”.
For the 12 months to 28 December 2025, revenue increased 73% to £216.4m, while operating profit jumped 77.3% to £24.3m.
Lemon Pepper Holdings said the results come as Wingstop UK&I pushed ahead with its growth plans to enter new markets and open new restaurants.
Since launching in 2018, the business has expanded to 99 restaurants, with its 100th site set to open this month in Inverness, Scotland.
The brand recently made its debut in both the Republic of Ireland and Northern Ireland, with the opening of four sites. It now plans to open a total of up to 30 sites this year in locations across England, Scotland, Wales and Ireland.
Building on this, the group has also signed a development agreement to expand into Poland. Lemon Pepper Holdings said that Poland represented an “exciting growth market”, with a “large, dynamic consumer base, a rapidly developing QSR sector and strong demand for bold, high quality food experiences”.
“To have achieved record results despite the well-reported headwinds facing the broader hospitality sector is a fantastic achievement – one made possible only by the hard work of our team and the loyalty of our fans,” said Wingstop UK&I CEO Chris Sherriff. “Reaching our 100th site in the UK is an incredible milestone, but more importantly, it reflects our commitment to opening exceptional restaurants in the right locations, maintaining operational excellence at scale, and investing in the people and culture that underpin our business.
He added: “Customers increasingly seek out brands that offer a memorable experience, differentiated products and genuine value. This is why our focus remains on giving our loyal fans reasons to keep coming back, whether that’s through menu innovation – like our recently launched Big Ranch, Cajun Ranch and BBQ Ranch – responding to customer feedback, or continually enhancing the restaurant experience.
“As we grow across the UK and Ireland, and expand into new international markets such as Poland, we’ll build on our position as one of the most distinctive and most-loved brands in the category.”
No comments yet