Pricecheck Brand Partners has been named by UK-based specialist Luxurious Personal Care (LPC) as its new distribution partner.
Pricecheck now manages LPC’s UK & Ireland distribution across wholesale, regional accounts and independent retail.
The distribution partnership encompasses LPC’s multi-category portfolio, which includes ingredient-powered haircare range Gudlox, daily personal care range Nulab, oral care brand TrueSmile, dermatologist-approved baby and toddler skincare range My Little Miracle, antibacterial hand sanitiser brand Hygie, and body mist brand La Vida Caribeña.
The pair said the partnership presented “substantial opportunities for long-term category growth,” supported by a strong pipeline of new product development and the progressive rollout of multi-language packaging to “further boost international export capability”.
“Partnering with Luxurious Personal Care and bringing its fantastic brand portfolio to retailers is something that we’re really excited to be a part of,” said Pricecheck business development director Chris Roberts. “LPC has done an exceptional job of creating high-quality, beautifully packaged products that deliver real value to everyday consumers.
“We have a deep knowledge and proud history of working in the health, beauty and personal care space. With our expertise and LPC’s strong product range, we know that this partnership will produce immediate, long-lasting results across a wide range of retailers and sectors.”
Luxurious Personal Care head of global sales Anthony Turner added: “Pricecheck shares our ambition to grow brands the right way. From our first conversations, it was clear that they understood our vision and the potential of our portfolio.
“Their experience, relationships and international reach will allow us to accelerate growth while maintaining the high standards and customer service that have helped LPC build its reputation.
In May, Pricecheck reached its goal to record an annual turnover of £200m, completing its five-year business plan to double the organisation’s size.
The financial year ending April 2026 saw the wholesaler grow 11% from its £179m turnover in the year prior, which also marked its 12th consecutive year of growth.
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