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From social media to sports stars: why Brits can’t get enough of pickles
By Niamh Leonard-Bedwell2026-08-03T15:30:00
Whether it’s relieving muscle cramps or aiding digestion, health claims – and celebs from Dua Lipa to Kieran Trippier – are helping prolong the pickle boom
When KFC UK & Ireland experienced its highest ever week of sales this spring, it had one particularly trendy ingredient to thank: the pickle.
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