Archive of all Warburtons articles
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Events & AwardsWarburtons now a £1bn sales blockbuster
Celebrity sells. It’s a truth Warburtons has leant into more than any fmcg brand in its advertising
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Comment & OpinionOlivia Colman stages a Warburtons crumpet heist
Oscar winner Olivia Colman plays on her nice-gal image by posing as a bolshy representative of the ‘Department of National Treasures’
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NewsOlivia Colman becomes latest A-lister to advertise Warburtons
Playing Agent Colman, the actor stars alongside Jonathan Warburton in the crumpet-focused ad
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NewsZoe takes on UPF ‘scaremongering’ with new ‘risk scale’ tool
Zoe’s new Processed Food Risk Scale seeks to hammer home ‘not all UPFs are equally detrimental to health’
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RankingsBakery & bread 2024: Brits plump for speciality bakery lines
As fewer standard loaves go through tills, brands are capitalising on the growth of more speciality items
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NewsWarburtons adds former Irn-Bru boss Roger White to its board
Warburtons has appointed former AG Barr boss Roger White to its board to support the bakery giant’s long-term growth, The Grocer has learned
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NewsWarburtons launches Belgian waffles range into Tesco
One in five UK households are eating waffles at home, according to NIQ data
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NewsWarburtons sees record sales in tough wrapped bread category
Bakery giant Warburtons shrugged off the declining wrapped bread category to post record sales and profits last year
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Category ReportBread trends 2024: White bread becomes UPF villain
Sliced white bread has become the symbol of the growing ultra-processed foods debate. What impact has that had on sales? And how are brands fighting back?
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Comment & OpinionUltra-Processed People: Dr Chris van Tulleken’s ‘incendiary’ new book hurts
TV doctor’s dissection exposes food industry’s underbelly in painstaking, gory, unanesthetised detail
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NewsThe Artful Baker collapses under weight of cost pressures
The Dorset-based business, which also starred on Channel 4’s Aldi’s Next Big Thing, appointed liquidators from Leonard Curtis on 5 April after experiencing cashflow issues in recent months
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Analysis & FeaturesBakery & Bread 2023: White sliced benefits from cost-cutting
The death of white sliced bread has been greatly exaggerated. So suggests this year’s performance
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Comment & OpinionBabybel breaks the mould with bold move set to thrill generation TikTok
It is the biggest cheese category launch of the week – possibly even the year – and that’s not speaking figuratively
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News‘Wholemeal’ 50/50 loaves may be instructed to relabel
Use of the word ’wholemeal in the naming or advertising’ of products that contain a blend of wheat flours is prohibited, according to Defra
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Comment & OpinionSamuel L Jackson raises righteous fury on Warburtons’ behalf
Jackson brings some Pulp Fiction style anger to the role of Jonathan Warburton
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NewsWarburtons casts Samuel L Jackson as chairman in new TV ad
The bakery behemoth has become known for its star-studded adverts, featuring the likes of George Clooney, Robert De Niro and Sylvester Stallone
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NewsWarburtons profits hit by soaring input costs
Soaring input costs have slashed profits at baker Warburtons, though it has continued to grow sales in a “very competitive” market
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Category ReportCan bakers make premiumisation pay? Bread category report 2023
Brands are struggling in the cost of living crisis – especially in wrapped bread. But they are fighting back with savvy innovation
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NewsWarburtons gives its crumpets the Thins treatment
Thins are made with the same ingredients as the originals, but are HFSS-compliant and provide just 61 calories each
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NewsMedia Bites 4 April: John Lewis, Warburtons, L’Oréal
A self-published author who sued John Lewis over its 2019 Christmas advert about a trouble-making dragon has lost her case.