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Retailer health targets inspire innovation boom
By Emma Weinbren2026-05-12T14:01:00
Source: Warburtons
Buyers are revaluating the bakery aisles, inspiring a wave of health-focused NPD
Buyers are revaluating the bakery aisles. So says Leo Campbell, co-founder of Modern Baker, who has been in conversation with the major mults.
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