Archive of all Warburtons articles – Page 2
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News‘Wholemeal’ 50/50 loaves may be instructed to relabel
Use of the word ’wholemeal in the naming or advertising’ of products that contain a blend of wheat flours is prohibited, according to Defra
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Comment & OpinionSamuel L Jackson raises righteous fury on Warburtons’ behalf
Jackson brings some Pulp Fiction style anger to the role of Jonathan Warburton
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NewsWarburtons casts Samuel L Jackson as chairman in new TV ad
The bakery behemoth has become known for its star-studded adverts, featuring the likes of George Clooney, Robert De Niro and Sylvester Stallone
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NewsWarburtons profits hit by soaring input costs
Soaring input costs have slashed profits at baker Warburtons, though it has continued to grow sales in a “very competitive” market
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Category ReportCan bakers make premiumisation pay? Bread category report 2023
Brands are struggling in the cost of living crisis – especially in wrapped bread. But they are fighting back with savvy innovation
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NewsWarburtons gives its crumpets the Thins treatment
Thins are made with the same ingredients as the originals, but are HFSS-compliant and provide just 61 calories each
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NewsMedia Bites 4 April: John Lewis, Warburtons, L’Oréal
A self-published author who sued John Lewis over its 2019 Christmas advert about a trouble-making dragon has lost her case.
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NewsWarburtons hires new managing director from Samworth Brothers
Samworth senior commercial director Mary-Ann Kilby will join Britain’s biggest bakery in September
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Analysis & FeaturesIs the first ‘sourdough code’ a good solution to ‘sourfaux’?
ABIM’s definition of sourdough has already come under fire
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NewsShrinkflation hits Warburtons Soft Pittas
Consumer testing found people favoured paying the same for fewer pittas, rather being charged extra for the original five-pack
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KVI TrackerPrice hikes make 5-a-day more expensive, reveals KVI tracker
Fruit & veg prices are on the rise this week, with rising energy costs making it more expensive for Brits to eat healthily. Potatoes, cucumbers, oranges and mushrooms all rose in price over the past seven days, according to The Grocer’s latest Key Value Items tracker. Maris ...
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KVI TrackerKVI tracker: Warburtons leads hikes on bread prices as energy and wheat prices bite
Russia’s invasion of Ukraine has been punishing for Warburtons, causing both wheat and gas prices to spike
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NewsHovis launches Simple White value loaf into Tesco and Booker stores
According to one senior industry insider, the loaf had been offered to Booker as a ‘price-fighting product’ following aggressive price hikes
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NewsJonathan Warburton returns to helm of baker as MD Neil Campbell departs
MD Neil Campbell has left after nine years in charge amid tumultous inflationary market
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Comment & OpinionThe Grocer Cup winner Jonathan Warburton: baking’s brilliant Bolton Wanderer
The recipient of this year’s Grocer Cup, Jonathan Warburton, has grown a small family bakery into the biggest UK-based grocery brand by miles
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NewsWatch: Jonathan Warburton on winning The Grocer Cup – and his succession plans
This year’s recipient of The Grocer Cup is Jonathan Warburton, the Bolton lad who grew his small family business into a behemoth bakery brand
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NewsWarburtons launches first loaves wrapped in paper packaging
The move supported ‘consumers’ desire for more sustainable packaging solutions’ and demonstrated its commitment to improve its impact on the environment, said Warburtons
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NewsFDF signs raft of food & drink players up to Action on Fibre initiative
Backed by General Mills, Premier Foods, Nestlé, Pladis and more, the initiative would make high-fibre diets ‘more appealing, normal and easy for the population’, said the FDF
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NewsWarburtons struggling to keep up with local deliveries as driver shortage bites
It comes as a host of major food and drink manufacturers are issuing warnings to customers over service levels
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NewsWarburtons boosted by Covid demand and push into non-bread
Warburtons’ sales and profits soared last year thanks to a spike in demand for core bakery products in the pandemic and an ongoing push into non-bread