Archive of all Warburtons articles – Page 7
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NewsGenius alters recipe as its sales growth stalls
Genius is introducing a new recipe for its gluten-free bread after coming under increasing pressure from branded and own-label rivals.
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NewsSainsbury's uses Hovis to differentiate c-stores
Warburtons may be the second biggest-selling brand in the UK and the nation’s favourite bread, but Sainsbury’s has chosen to carry…
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NewsWarburtons takes a square view of naan
Warburtons is looking to attract new shoppers to the naan market with two square breads.
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Warburtons unveils the easy-to-fill pitta
Warburtons is increasing its range of sandwich alternatives with a new pitta bread product.
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Warburtons to kick off big push without Hayes
Warburtons marketing director Richard Hayes has left just days before the family-run baker embarks on its biggest-ever marketing push.
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News'Heavily investing' Warburtons signs up three senior directors
Northern Foods’ group procurement director Alex Mayfield has joined Warburtons as one of three new senior hires.
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NewsWarburtons bakery closure costs 73 jobs
Warburtons has made 73 redundancies after deciding to close its bakery in Shaw, Oldham.
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Warburtons takes first steps outside UK with Euro-friendly loves
Warburtons has expanded outside the UK for the first time by launching into Tesco stores in four central European countries. The baker has worked with Tesco’s group food sourcing team – which sources products that could work across the retailer’s global business – to tailor seven Warburtons-branded lines for the European market. They include a white Toastie loaf, fruit bread, brown bread, crumpets and English muffins.
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NewsNew York Style pita chip set to challenge Warburtons snacks
The baked snacks aisle is hotting up. Under the New York style brand, Greek-owned company Chipita will launch into the UK for the first time, taking on Warburtons Baked Pitta Chips and other rivals in this emerging category.
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Warburtons rolls on to Royal shopping list
Warburtons is rolling out its first-ever burger buns and hot dog rolls in time for the bank holiday and Royal Wedding.The company said it expected to grow the £238m wrapped rolls category [Nielsen 52w/e 19 February 2011] with the launch...
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Warburtons loaf on trial at Poundland
Poundland is trialling a mid-size Warburtons Toastie loaf that has been exclusively developed for it by the manufacturer.
The 600g product which is midway between a full 800g and half-sized loaf and available in thick or medium slices … -
NewsWarburtons shows off new free-from range
Warburtons has revealed details of its venture into the burgeoning free-from market, claiming the eight-strong range of baked goods will plug a gap for quality gluten-free bread. Rolling out in January, the launch marks the first time a...