Archive of all Warburtons articles – Page 5
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News
Warburtons has Christmas all wrapped up
Warburtons has rolled out its first-ever Christmas-themed wax packaging…
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News
Warburtons enlists Brownlee brothers in marketing push
Warburtons is splashing out £5m on a marketing push to support its Half & Half lines and sandwich alternatives.
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News
Warburtons bids a sad adieu to Le Toastie
Warburtons has quit the French market after its efforts to sell ‘Le Toastie’ proved uneconomical…
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News
Warburtons sales break £500m barrier as profits bounce back
Warburtons profits have recovered from a tough 2011 as sales broke through the £500m mark.
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News
Warburtons is 'biggest bakery brand in London'
Warburtons has now overtaken Hovis as the biggest bakery brand in London…
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News
Warburtons’ Alex Mayfield to chair Federation of Bakers
Warburtons boss Alex Mayfield has taken over as the chairman of the Federation of Bakers, replacing outgoing chairman, Premier Foods’ Paul Molyneux.
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News
Warburtons acquires Giles Foods to gain foothold in foodservice
Warburtons has snapped up speciality bread and pastry manufacturer Giles Foods in its first acquisition for 20 years.
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News
Warburtons rebrands its Pitta Chips
Warburtons, which rebranded its free-from bread two months ago as Newburn Bakehouse, has relaunched its bagged snacks…
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News
Warburtons to cut 28 jobs at Bolton bread roll factory
Britain’s largest bread brand, Warburtons is to axe 28 jobs at its Bolton Variety Bakery as a result of falling sales of lunch bread rolls and a £1m investment in an automated packing line at the plant.
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News
Warburtons guns for Genius in free-from bakery
Warburtons is aiming to knock Genius off the top spot in free-from bakery after relaunching its gluten-free range….
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News
Warburtons to spend £16m on product-based push
Warburtons has launched what it claims is the biggest-ever marketing campaign in the bakery category…
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News
Warbies ends bread export trial to Euro Tescos
Warburtons has pulled the plug on its first overseas venture…
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News
Bread prices rocket as bakers pass on cost of poor harvest
The retail price of a loaf of bread has soared as bakers pass on the summer’s severe increases in wheat costs.
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Interviews
The breadwinner
Commodity challenges, a boardroom shake-up and a raft of new products. What’s next for Jonathan Warburton?
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News
Warburtons gears up to tackle bread nutrition 'myths'
Warburtons is planning to launch a major new marketing drive based around the nutritional benefits of bread…
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Analysis & Features
Wheat price worries haven't hit the supermarkets... yet
All the warning signs are there. Wheat prices in London and Paris have leapt by a third in just a month…
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News
Warburtons hire will help it act on impulse
Warburtons has hired Nestlé UK head of chocolate Mark Simester as its new marketing director. Simester will cross…
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News
Warburtons on lookout for new MD as Robert Higginson moves on
Warburtons managing director Robert Higginson has left the business, just months after the departure of…
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News
Genius alters recipe as its sales growth stalls
Genius is introducing a new recipe for its gluten-free bread after coming under increasing pressure from branded and own-label rivals.
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News
Sainsbury's uses Hovis to differentiate c-stores
Warburtons may be the second biggest-selling brand in the UK and the nation’s favourite bread, but Sainsbury’s has chosen to carry…