All Warburtons articles – Page 6

  • News

    Warburtons takes first steps outside UK with Euro-friendly loves


    Warburtons has expanded outside the UK for the first time by launching into Tesco stores in four central European countries. The baker has worked with Tesco’s group food sourcing team – which sources products that could work across the retailer’s global business – to tailor seven Warburtons-branded lines for the European market. They include a white Toastie loaf, fruit bread, brown bread, crumpets and English muffins.


    New York Style pita chip set to challenge Warburtons snacks


    The baked snacks aisle is hotting up. Under the New York style brand, Greek-owned company Chipita will launch into the UK for the first time, taking on Warburtons Baked Pitta Chips and other rivals in this emerging category.

  • News

    Warburtons rolls on to Royal shopping list


    Warburtons is rolling out its first-ever burger buns and hot dog rolls in time for the bank holiday and Royal Wedding.The company said it expected to grow the £238m wrapped rolls category [Nielsen 52w/e 19 February 2011] with the launch...

  • News

    Warburtons loaf on trial at Poundland


    Poundland is trialling a mid-size Warburtons Toastie loaf that has been exclusively developed for it by the manufacturer.

    The 600g product which is midway between a full 800g and half-sized loaf and available in thick or medium slices …


    Warburtons shows off new free-from range


    Warburtons has revealed details of its venture into the burgeoning free-from market, claiming the eight-strong range of baked goods will plug a gap for quality gluten-free bread. Rolling out in January, the launch marks the first time a...