Warburtons has unveiled Fibre Fix, a bakery range aimed at shoppers seeking to boost their fibre intake.
Fibre Fix Loaf 500g (rsp: £1.85) and Fibre Fix Rolls (rsp: £1.75/4x74g) contain a “diverse” seed and grain blend, including brown linseed, red lentil, chia seed, sunflower seed, pumpkin seed, malted barley flour, hemp seed and wheat bran.
They also include added calcium, which helps contribute to the normal function of digestive enzymes.
An average 50g slice of Fibre Fix Loaf provides 4g fibre. Meanwhile, a 74g roll provides 6g fibre.
They have rolled into major supermarkets, offering “a clear and delicious solution” for shoppers looking to boost their fibre intake.
A YouGov survey of over 2,000 UK adults commissioned by Warburtons found that almost half of respondents (44%) were unaware of how much fibre they should be consuming daily, with 43% not confident that they’re eating enough [November 2025].
“At Warburtons, we are committed to making healthy eating easy and delicious for families across the UK,” said Warburtons chairman Jonathan Warburton.
“With almost half of Brits unsure about their daily fibre intake needs, we believe these new products will not only empower consumers to boost their fibre consumption but also provide a versatile and tasty addition to their diet.”
No comments yet