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Food needs to fuel people, not just fill them
By Simon Curran2026-08-21T09:51:00
Only 4% of people meet the recommended fibre intake, but small changes to everyday flour products beats asking shoppers to switch to specialist ranges, says Simon Curran, head of technical bakery and innovation at Whitworth Bros
We have spent years framing healthier food reformulation around taking things away: less salt, less sugar and less fat. Yet one of the UK’s biggest nutritional challenges is something most people need more of – fibre.
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