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Just Eat gets sentimental as it plays up family time
By Mark Dishman2026-10-23T13:49:00
Where once stars like Snoop Dogg and Katy Perry sang, a crop of new ads instead lean into food delivery’s role in preserving precious family time
Rarely has an advertiser executed such an about turn as Just Eat, which last week revealed it was dropping its big, brash, celeb-driven musical numbers, citing the revelation that “celebrities are very hard to work with, if we’re honest”.
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