Alpro has launched a Matcha variant, positioned as the UK’s first ready-to-drink soya-coconut based matcha blend.
Available now in Sainsbury’s, with full distribution across other major retailers by June, Alpro Matcha (rsp: £2.75/one litre) combines green tea matcha with a soya-coconut base to deliver a ”creamy texture and tropical taste”.
The product is fortified with calcium, iodine and vitamins B9, D2 and B2. It has been developed for afternoon drinking occasions, when 80% of matcha consumption occurs.
Alpro said the launch responded to rapid matcha category growth, with the brand’s data revealing matcha in tea and RTD products increased from 5% in 2023 to 12% in the first 10 months of 2025.
The Danone brand said younger consumers were driving interest, with 72% of green tea drinkers under 35 enjoying hot matcha at home or work.
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“Matcha is growing at pace because it fits perfectly with today’s consumer habits and provides an on-trend alternative to traditional coffee, with a lower caffeine profile,” said Tom Kerr, Danone UK and Ireland head of category management and commercial planning – plant-based.
“Barista is one of the most dynamic areas for the category as consumers, particularly among Gen Z and millennials who are driving demand for simple, quality, ready-to-pour formats at home,” he added. “This launch underscores our confidence in its future – not just for matcha and barista, but for the plant-based sector across the board.”
The innovation follows a busy year for Alpro, including the rollout of Alpro Kids, a Cinnamon Roll Barista limited edition, and Danone North Europe’s investment to source its popular oat drink from 100% British oats.
Alongside its initial Sainsbury’s listing, Alpro Matcha will roll out across major UK and Republic of Ireland retailers by June.
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