On 24 June, the fizzy treat was being handed out to shoppers who attended the reopening of Waitrose Bloomsbury after a renovation that lasted a full month. What’s more, the cocktails were accompanied by a live guitarist performing acoustic pop covers in the fruit & veg aisle, plus custom chocolate bars and free canvas tote bags.

“I only had a chance to swing by after work around five in the evening, and by then only an ice cream sampling station remained,” said Bloomsbury local Tobias Cantelo. “But there was still very much a buzz in the air, everyone was in a good mood. It confirmed we’re back in the swing of things after a painfully long month of closure.”