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Valentine’s Day spend to rise 12% to £1.6bn as AI shapes gift inspiration
By Elinor Zuke2026-02-10T16:27:00
Some 42% of adults will celebrate Valentine’s Day on Saturday, with over three-quarters planning to dine at home with their partner, according to research by shopper marketing agency Savvy
Valentine’s Day spending will rise by 12% to £1.6bn, with all categories set to enjoy a boost, according to forecasts from shopper marketing agency Savvy.
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