Love Hearts has teamed up with Sunkissed to launch a co-branded bath and body range ahead of Valentine’s Day.
The range includes Lemon Sherbet Shower Whip (rsp: £3/250ml), Blackcurrant Hand Cream (rsp: £1/60ml), Pineapple Smoothie Butter Whip (rsp: £3/200g), Blackcurrant Body Lotion (rsp: £3.50/200ml) and Blackcurrant Soap & Scrub (rsp: £3/250g).
All products are vegan, PETA-approved, and made with over 95% natural ingredients.
They are already in Asda, with a wider rollout planned for mid-February.
The partnership between Love Hearts owner Swizzels and Sunkissed owner Rainbow Cosmetics would help both brands reach new audiences and retailers, said Swizzels.
“Rainbow Cosmetics is the ideal partner, known for its creativity and dedication to offering fun and affordable products that make everyone feel fabulous,” said Sarah-Louise Heslop, head of marketing at Swizzels.
Stephen Sharman, MD at Rainbow Cosmetics, added: “Working alongside Swizzels to deliver this collection is an exciting opportunity for us to combine our beauty expertise with one of the UK’s most beloved confectionery brands.”
Last year, Swizzels rolled out Squashies Love Hearts for a limited run ahead of Valentine’s Day. The foam sweets – in pineapple, lime, blackcurrant, lemon, cherry and orange flavours – were reinstated on a permanent basis in August, in response to consumer demand.
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