All Co-branding articles – Page 4
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NewsCandy Kittens ties up with M&S for British Classics sweets range
The sweets are packaged in ‘bold’ stripy pouches
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NewsTribe and Wildfarmed launch co-branded oat bars into Sainsbury’s
The bars are made using Wildfarmed’s regeneratively grown oats
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NewsHeinz unveils Mr Men pasta sauce with ‘hidden’ veg for kids
Heinz has created a new Mr Men character, Mr Ridiculously Good, for the launch
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Analysis & FeaturesRoniB’s Kitchen: bringing the Filipino melting pot to the UK
In a bid to introduce Brits to Filipino flavours, Roni Bandong produces the RoniB’s Kitchen brand that includes award-winning Filipino Banana Ketchup
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Category ReportCurrant affairs: how the cost of dried fruit is hindering home baking
As ingredient prices soar, classic bakes like fruitcake are on their way out. How can the sector get Brits back to their mixing bowls?
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NewsBirds Eye products roll out across Morrisons hot counters
Birds Eye is rolling out its Chicken Shop and Goodfella’s ranges to hot counters at 340 Morrisons stores
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NewsSwansea City Football Club plots Snoop Dogg beer launch
It has applied to register the trademark ‘Drop It Like Its Hops’ with the Intellectual Property Office
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NewsAG Barr strikes deal with Thomas ‘Hal’ Robson-Kanu to partner with The Turmeric Co
AG Barr’s deal with The Turmeric Co will support the former Wales footballer’s ambitious plans to supercharge growth in the healthier drinks category
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NewsJacob’s unveils Frank’s RedHot collaboration with three new snacks
Spicy spin-offs of its core lines have hit supermarket shelves
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NewsBiscoff and Walker’s Shortbread eyeing biscuit spread NPD
Both brands have registered trademarks with the IPO
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NewsFormula 1 star Charles Leclerc launches ‘mindful’ ice cream brand Lec
Lec ice cream contains a maximum of 399 calories per tub
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Comment & OpinionShades, Sheeran and MrBeast: the post-Prime celebrity NPD landscape
Recent NPD launches backed by the likes of Ed Sheeran, Niko Omiliana and MrBeast will look upon Prime’s rise and fall as a cautionary tale
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NewsJack Link’s teams up with MrBeast to launch meat snacking range
The range will include beef jerky, biltong and beef bars
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NewsCandy Kittens brings German confectionery brand Treets to UK
Three vegan and cocoa-free confectionery lines, made using chocolate alternative ChoViva, will launch this month
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Category ReportHow retailers are cracking healthier snacking
The supers say they’re upping their healthier snack game. Eggs have even poached crisps’ spot as Tesco’s most-bought meal deal side. What’s next?
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NewsJimmy’s Iced Coffee launches limited-edition Donut flavour
The launch will be backed by PoS and a nationwide sampling campaign
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Category ReportThe flavour boom: trends in crisps, nuts & bagged snacks 2025
Brits are demanding snack flavours that provide excitement and spice. But that doesn’t mean old favourites are being left behind
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NewsGenius and Candy Kittens launch free-from rocky road into grocery
The treats contain mini versions of Candy Kittens’ Wild Strawberry sweets
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NewsBaileys adds toffee popcorn flavour and co-branded popcorn with Joe & Seph’s
The launches mark the first time Baileys has debuted both an innovation in booze and a licensed product in tandem
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NewsRoadchef switches supply deal from Spar to Co-op Wholesale
A new multi-year contract will see Co-op Wholesale supply Roadchef’s ‘highly sought-after’ offer and own-label range to eight stores