Cadbury Dairy Milk has extended is Lotus Biscoff partnership with a co-branded Advent calendar and 350g sharing tablet.
Cadbury Dairy Milk Biscoff Advent Calendar (rsp: £7.79/236g) features 24 chocolates, 12 of which are plain milk chocolate chunks, and 12 of which feature crunchy Lotus Biscoff pieces and Biscoff spread.
Meanwhile, the Cadbury Dairy Milk Biscoff 350g tablet (rsp: £5.83) is a larger, gifting format of the co-branded bar that hit shelves in March – a milk chocolate tablet studded with pieces of Lotus Biscoff’s famous speculoos biscuits.
Both products will hit supermarkets in September, ahead of the festive season.
“With Cadbury being the leading chocolate supplier, we’re in a great position to spruce up retailers’ ranges this winter,” said Nicole Partridge, senior brand manager for Christmas at Mondelez International.
“This Christmas we’re extending our successful partnership with Lotus Biscoff even further, introducing our second piece of NPD with our new Cadbury Dairy Milk Biscoff Advent Calendar, the most indulgent way to count down to the big day. Our hugely successful Cadbury Dairy Milk Biscoff bars are also expanding into a new, larger gifting format, as they’re simply too delicious to be enjoyed alone.”
Mondelez will also roll out “stunning new designs” for Cadbury Roses and Heroes in September.
Two new Toblerone Truffles (rsp: £6.75/180g) variants will launch: Golden Caramel and Assorted, which features Dark, Golden Caramel, White and Milk truffles.
Mondelez also added Oreo Assortments (rsp: £3.50/283g), featuring Original, Double Creme and Golden variants, ahead of Christmas.
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