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Own-label rivals still wheat-free after Kellogg’s Rice Krispies reformulation
By Sunneva Moore2026-11-05T17:07:00
Rice Krispies and Coco Pops are no longer suitable for shoppers with wheat allergies or coeliac disease
Shoppers who can no longer consumer Kellogg’s Rice Krispies and Coco Pops due to updated allergy information can instead turn to own-label alternatives, analysis by The Grocer shows.
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