All Co-branding articles – Page 6
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NewsFunkin Cocktails and Irn-Bru team up for nitro-infused vodka martini
The bright orange serve has hit Tesco stores nationally
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NewsProper Snacks and Netflix launch ‘pillow-sized’ popcorn pack
The super-sized packs have launched exclusively into Tesco
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Comment & OpinionMondelez’s investment in Urban Legend makes strategic sense
The healthier doughnut brand can teach Mondelez a thing or two about marketing
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NewsCoca-Cola to continue alcohol push with Bacardi RTD launch
The NPD will launch in select European markets and Mexico in 2025
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NewsSpar teams up with BrewDog to launch exclusive beer for indies
The 4.5% West Coast pale ale will hit shelves on 26 September, priced at £6.49 for a 4x330ml multipack, with the launch supported by in-store and social media marketing
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NewsEvrythng launches with mission to create ‘open-source’ solutions to climate emergency
The brand has committed to donate 100% of its profits to climate, nature and environment protection projects
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NewsHeinz launches ‘fail-proof’ carbonara in a can for Gen Z shoppers
It joins a raft of NPD by Heinz over recent months aimed squarely at younger shoppers
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NewsWalkers and Heinz launch trio of ‘sandwich inspired’ crisp variants
The launch coincides with the return of Walkers’ ‘CrispIN vs CrispOUT’ campaign
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NewsTofoo Co benefits from demand for natural plant-based brands
The Tofoo Co has defied wider declines in meat alternatives as shoppers shun ultra-processed options in favour of more natural ingredients
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Category ReportReady to drink trends 2024: Hard seltzer goes soft
The forecast hard seltzer craze hasn’t materialised in the UK, prompting brands to rethink their strategies. Does the future instead lie in canned cocktails?
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Analysis & FeaturesDoes Biotiful tie-up signal a change of direction for Aldi?
After its recent kefir launch, is Aldi swapping out its ‘copycat’ approach for a collaborative one?
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KVI TrackerExtreme weather sparks fears of tea price hikes as everyday brew prices soar
Some branded tea lines are up by over 30% year on year
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Comment & OpinionWhat Mondelez’s tie-up with Biscoff says about Cadbury’s NPD strategy
Regardless of what NPD Mondelez is planning, its partnership with Biscoff is bound to lure in shoppers
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Category ReportCheese trends 2024: Battle of the heavyweights
The big cheese brands are back in growth and fighting for consumer attention. Who will win, and where does this leave smaller producers?
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Comment & OpinionWhat immigration will mean for UK food & drink
Newcomers to the UK will import inspirational tastes, flavours and customs along with religious and cultural festivals, says Richard Cope, senior trends consultant at Mintel Consulting
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NewsCadbury UK brings back Top Deck chocolate bar after two decades
The retro bar will return to supermarket shelves later this month
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NewsCadbury partners with Biscoff to launch co-branded chocolate in the UK
The first products are expected to launch in early 2025
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NewsWaitrose acquires meal kit delivery player Dishpatch
Waitrose would work with Dishpatch to develop ‘new’ and exciting food experiences’ for customers, said executive director James Bailey
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NewsNisa pauses fuel levy for 40 retailers to assess impact on business
It is understood the symbol group is looking at how it could boost loyalty and sales volume
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NewsHeinz faces coeliac boycott calls for Richmond sausage switch
The recipe change to Beanz with Sausages has meant they now contain wheat rusk and wheat starch





