Jimmy’s Iced Coffee has added a limited-edition Donut variant ahead of summer.
The NPD, which has hit grocery in a 250ml slim can (rsp: £1.70), is claimed to offer a “perfect balance of sweetness, while retaining Jimmy’s signature refreshing taste”.
It was developed to appeal to young shoppers, particularly Gen Z, with 74% actively seeking new and unusual coffee flavours, said owner Carlsberg Britvic citing Fmcg Gurus data [2023].
“We can’t wait for Jimmy’s Donut Iced Coffee to hit shelves,” said Russell Goldman, MD of breakthrough brands at Carlsberg Britvic. “As shoppers continue to seek out new and distinctive flavours, the launch presents a key opportunity for retailers to tap into.
“As the fastest-growing established UK coffee brand [NIQ], our aim is to help them drive these sales in a growing category with our latest Donut innovation.”
The launch will be backed by PoS, a nationwide sampling campaign and an activation at Bournemouth’s Paultons Park.
It comes after Jimmy’s rolled out a co-branded iced coffee range with MyProtein last March. The Original iteration was named ‘Champion’ in The Grocer’s New Product & Packaging Awards 2024.
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