Foodservice supplier Brakes is to launch a new ‘Get Set Supply’ initiative to support small businesses that want to start supplying wholesale.
Each selected supplier for the support initiative will be mentored by experienced Brakes’ colleagues or other established suppliers and offered a programme to drive sales through the foodservice wholesaler.
Following an online application process, around 12 shortlisted companies will be invited to a quarterly innovation session attended by customers and key procurement contacts. After this, successful suppliers will be selected to have their products listed.
Once selected, the new supplier will be given a programme of support to help them grow within Brakes, including sales presentations, sampling and promotion.
The wholesaler has also committed to training its merchandising team to provide specific support to food producers joining the programme.
“It can sometimes be daunting for small suppliers to try to get into large businesses and, once there, to be successful,” said Sysco GB CEO Paul Nieduszynski.
“We want to demystify the process and provide support for around 25 new suppliers every year, giving them the opportunity to start supplying Britain’s foodservice market in a sustainable way that can grow with their business. We know that there are some great products out there and we want to help those companies tell their story.”
He added: “Our programme will be a real incubator for talent and, as part of the world’s leading foodservice wholesaler, who knows where it will take them.”
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