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Influencer food brand sycophants turn off audiences, research finds
By George Nott2026-09-09T11:37:00
Excessively recommending a food product was found to reduce organic social media view rates significantly
Food influencers “excessively recommending a product” has been found to reduce organic social media view rates by 42% on Instagram and by 19% on TikTok, research of 5,000 posts has found.
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