The Ilchester Cheese Co has joined forces with hot sauce brand Cholula to expand its Mexicana range.
The launch of Mexicana Cholula Cheddar Slices (rsp: £2.95/160g) comes as the spicy cheese brand targets further growth in the flavoured and sliced cheese segments.
It is made from smooth cheddar cheese, blended with red and green peppers, jalapeños and spices, and is spicier than The Ilchester Cheese Co’s original Mexicana slices.
The addition of Cholula provides a distinctive, tangy finish intended to broaden appeal amongst hot sauce fans, the brand said. The slices have also been developed to offer retailers an accessible premium option within the sliced cheese segment.
“Consumers continue to seek out bolder flavours, particularly within everyday staples,” said The Ilchester Cheese Co MD James Catchpole. “By combining the strength of both the Mexicana and Cholula brands, we’ve created a product that brings a real kick into the sliced cheese segment, while meeting demand for both flavour and convenience.
“We see strong potential for the product to drive shopper engagement within the flavoured cheese sector and attract both existing Mexicana fans and consumers looking to elevate their everyday meals with spicy flavours at home,” he added.
The slices are available now in Sainsbury’s stores nationwide.
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