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Dubai chocolate, murky supply chains and the trouble with going viral
By Harry Holmes2026-07-16T15:25:00
There’s arguably never been a viral food trend like Dubai chocolate. But in the race to fill their boots, could some chocolatiers have made an almost fatal mistake?
There’s arguably never been a viral food trend like Dubai chocolate. When the original pistachio and kunafa-filled bar first exploded on TikTok in 2023, it was so popular it only went on sale for two hours a day to ensure its Emirati makers could fulfil their orders.
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