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M&S and Boots sign up for YouTube’s UK creator affiliate shopping programme
By George Nott2026-07-23T10:39:00
According to YouTube, when creators tag products directly in their videos, it can lead to up to 50% more clicks than links in the video description alone
M&S and Boots are among the early adopters of YouTube’s creator affiliate programme, which is rolling out in the UK in the coming weeks.
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