All Social Media articles – Page 7
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Profiles and QandAs
My food & drink job: Mark Amo, graphic design and marketing executive, Wanis International Foods
Part of Mark’s job is celebrity outreach – getting him in contact with some of his favourite grime artists
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Comment and Opinion
Prime sports energy drink: what’s the secret of its success?
Prime may seem like a standard sports drink, but YouTubers KSI and Logan Paul have quickly created a sales phenomenon
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Analysis and Features
The five TikTok food trends defining the end of 2022
From air fryers and butter boards to ASMR, these are the trends driving views on TikTok
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News
Tesco selects winner of checkout voice TikTok competition
The voice of 27-year-old veterinary surgeon Izzy – who goes by @DogtorIzzy and @Dogtor_Who – is now live on self-checkouts across nearly all Tesco stores
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News
Asda’s bigger loo rolls spark flurry of social media complaints
Shoppers have taken to Twitter to point out the new rolls don’t fit standard toilet roll holders
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News
UK & Ireland Mushroom Producers launch integrated autumn marketing campaign
The campaign will be promoted across TV, OOH, press, PR, social media, digital and web
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News
Müller Yogurt & Desserts launches multimillion-pound campaign with Declan Rice
The dairy company has partnered with footballer Declan Rice on the ‘Rice, Rice Baby’ campaign to rework the 90s song by Vanilla Ice
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Comment and Opinion
BrewDog’s latest PR blunder is more F*Cup than World Cup
People were quick to highlight the hypocrisy of the brand’s campaign to highlight Qatar human rights abuses
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Analysis and Features
A week of TikTok’s most watched foodie videos
Showcasing trends such as air fryer recipes and the ever-popular speculoos biscuit, the month’s top videos also reflect the changing season with warm, wintry dinners
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News
Proper unveils human claw machine marketing stunt
The brand has taken its one weekend only activation to the streets of London
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Analysis and Features
How Game of Thrones, Campari and TikTok created a pop culture moment
Searches for negroni sbagliato cocktails have skyrocketed in the wake of a viral TikTok meme
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Profiles and QandAs
My food & drink job: Ursula Runacres, senior marketing manager, Hip Chocolate and Love Cocoa
Ursula oversees the marketing output for two chocolate brands, from social media and trade shows to influencers and digital
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Reports
Return of Spam and fish head soup as Waitrose prepares for austerity
The grocer’s latest annual Food & Drink Report revealed shoppers were having to be savvier than ever when it came to their grocery shopping, with 72% of shoppers admitting they were now being more mindful about their spending
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Profiles and QandAs
My food & drink job: Georgina Miall, brand and content manager, Capsicana
‘As a die-hard foodie I should have realised sooner that a career with food was the perfect fit’
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Comment and Opinion
Why Tesco’s TikTok checkout voice search is a sound move
When it comes to buying groceries, only 17% of Brits consider human interaction important, according to a 2018 study by Whistl
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News
Tesco on TikTok: shoppers invited to be new voice of the checkout
Tesco has announced a competition to find the new voice on its self service checkouts – via TikTok
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News
Cathedral City makes debut in vegan cheese with new Plant Based range
The Saputo brand’s new range includes three formats: block, sliced and grated
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Comment and Opinion
How will the supermarkets treat the Queen’s funeral? It’s all a question of tone
Supermarkets will want to avoid being seen as cashing in on the state funeral while staying open for as much time as possible
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News
Supermarket CMOs plan dedicated retail media group launches: survey
21% of the chief marketing officers at UK grocery businesses questioned wanted to follow in the footsteps of Boots and Tesco in launching media divisions
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Comment and Opinion
Supermarkets are missing out by ignoring online reviews
Grocery retailers can use reviews to gain local insights, says Mike Fantis, VP & managing partner at DAC Group