All Social media articles – Page 7
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Comment & OpinionLidl’s TikTok Shop success is a bellwether for fmcg brands
TikTok Shop requires the perfect mix of creative, community and commerce, says Alex Walker, MD at Havas Market UK
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Comment & OpinionSocial media hacks are changing the face of home cooking
Cooking hacks on social platforms such as TikTok, Instagram and YouTube are fundamentally reshaping how people approach cooking and eating, says David Milner, executive chairman at Crosta Mollica
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NewsViral snacking brand Takis brings Blue Heat tortilla chips to the UK
Blue Heat is Takis’ second top-selling variant in the US
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Comment & OpinionBovaer uproar shows the perils of cutting-edge innovation
For hundreds of years, cultural scepticism of the unfamiliar has successfully infiltrated our groupthink, says Mario Creatura, director of public affairs at The MHP Group
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NewsCadbury and Mars Wrigley shrink chocolate packs amid cocoa inflation
Sharing pouches of Maltesers, Twirl Bites, Galaxy Minstrels and M&M’s have been replaced with lighter versions
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NewsMogu Mogu to add sugar-free duo in bid to expand ‘viral appeal’
Mogu Mogu’s drinks contain jelly-like pieces of chewable fermented coconut called nata de coco
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Analysis & FeaturesFood waste apps say sharing is caring… but do they work?
Apps have helped slash the amount of food surplus going to waste. But do they really offer a ‘win-win-win’, or are they just shifting the problem to consumers?
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Comment & OpinionHeinz is taking a gamble with its Dreamz recipe campaign. Or is it?
Don’t be surprised if Heinz goes for a Beanz flavour that is a talking point rather than a crowd pleaser
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NewsLidl’s TikTok Shop launch sells out in 18 minutes
The discounter went live on TikTok Shop with a limited run of 3,000 bundles of high-protein products at about 10am today
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Comment & OpinionIs Air Up’s ‘scented’ flavoured water bottle genius or gimmick?
Air Up has a steep price point, but promises to revolutionise the way we drink water
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NewsViral ‘scent-based’ refillable water bottle Air Up to make UK supermarket bow
Users inhale scent through specially designed pods as they sip
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Analysis & FeaturesHow fmcg’s power couples disrupt business and hold down relationships
Launching a business together can put a strain on relationships – but these happy Valentine’s couples are living and working together to great effect
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NewsMedia Bites 14 February: Unilever, Valentine’s Day, American candy
Unilever’s plans to separate its ice cream division were covered widely by the papers this morning
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NewsStartup Well & Truly ‘flattered’ by Cadbury copycat campaign
‘We’re honoured that Cadbury loved our creative idea so much,’ said Well & Truly founder Sara Trechman
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NewsScottish retailers experience ‘Breezer fever’ as demand for 90s alcopop soars
The drink formerly know as Bacardi Breezer is enjoying a social media-led resurgence
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NewsUK’s top three supermarkets shunning X as retreat grows
So far in 2025, Sainsbury’s and Asda have joined Tesco in not posting on X except in reply to customers
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NewsThe Curators spoofs Walkers with ‘Dyer snacks’ billboard campaign
The stunt is projected to have made one million impressions across social media platforms
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NewsMars Wrigley revives Milky Way Crispy Rolls after three-year hiatus
The treats had returned following ‘much demand’ from shoppers, said Mars Wrigley
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NewsPepsiCo unveils Extra Flamin’ Hot gelato and lip balm in TikTok drop
The snacking giant has teamed up with Doughlicious, UpCircle and Ginsters to launch three limited-edition products
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NewsUnited Food Brands taps freeze-dried candy trend with Tasty Vibes
Two ‘crunchy and intensely flavourful’ variants – Sweet Mix and Sour Mix – have launched