All Social media articles – Page 7
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News‘Twitter killer’ app Threads sees sign-ups from supermarkets and fmcg brands
The traditional big four supermarkets, as well as Aldi and Lidl, M&S, Waitrose, Iceland, Ocado and Co-op, have all joined the Threads platform since its launch last week
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NewsAsda lists MrBeast chocolate bars tipped as ‘the next Prime’
It comes as demand for the products has seen single bars being sold for £8
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NewsSpar to stock MrBeast chocolate bars in exclusive convenience deal
The symbol group has secured a deal to be the range’s convenience distributor until January 2024
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NewsAsda launches influencer ‘content house’ in Yorkshire Dales
Ingredients are being delivered daily to the house directly from Asda
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NewsSpanish wine brand Campaneo adds Sauvignon Blanc and bag-in-box duo
All three SKUs responded to an ‘increasing consumer thirst’ for Spanish wines and eco-friendly packaging options, said Campaneo owner Kingsland Drinks
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NewsSavant app sees chefs earn commission on product recommendations
The Savant app features hours of free content from a long list of Michelin-starred chefs
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NewsInfluencer marketing 101: long-term returns with authentic content strategy
At a time when many nutrition brands are attempting to carry out social media marketing without long-term strategy, now is the time to strike with a low-risk ‘authenticity’ focused plan that could garner long-term returns
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NewsYouTuber MrBeast launches Feastables snack range in UK
There are now two products available via the Feastables UK website: the chocolate and peanut butter bar Deez Nuts, and the puffed rice chocolate bar Crunch
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NewsPiccolo champions nutritional credentials in brand refresh
It has redeveloped its existing recipes, adding ‘super ingredients’ such as acerola cherry and flaxseed oil
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NewsMonty Bojangles adds quartet of chocolate tablets
Each square of the bars features an embossed character, allowing shoppers to ‘create secret messages’
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Comment & OpinionBrands need bold, creative campaigns to target ‘conscious consumers’
Acquiring these customers requires a strategic approach with tailored messaging and well-placed advertising, says Kathy Lee, consumer retail industry manager at Google
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ProfilesMy food & drink job: Megan Stretton, commercial leadership graduate trainee, Pilgrim’s UK
‘Interviews are a two-way process – not only is the company looking to see if you will fit in well, but you can also decide if the company meets your needs’
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ReportsWhy pickles are heating up on social media
A strange vegan snack is taking the nation by storm
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WhitepapersHow can brands and retailers unlock the retail media goldmine?
Forecast to grow into a nearly £100bn global market by the end of 2023, retail media is the hottest opportunity in advertising right now. So, how can UK grocery make the most of its potential?
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NewsJohn Lewis appoints new creative agency Saatchi & Saatchi
Saatchi & Saatchi will lead advertising campaigns across the entire John Lewis Partnership from summer 2023
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NewsIceland Foods hides black cards worth a ‘year’s supply of frozen chicken’ in stores
The ‘Very Important Chick’ cards are aimed at ‘its shoppers – mums’, Iceland said
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NewsElfBar pulls all TikTok marketing after breaching ad rules
Imperial Tobacco raised complaint with Advertising Standards Authority over vape brand’s day-in-the-life ad
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Analysis & Features10 foodie feasts inspiring ‘bring a board’ parties for Eurovision 2023
A food board for each country in the bookies’ top 10 to win Eurovision. Have the guests at your viewing party screaming ‘douze points’ for these themed dishes
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Category ReportWhy soft drinks brands are reaching for the stars: category report 2023
Coca-Cola has bet on limited editions in the past year, and it’s not alone. So why are soft drinks brands taking so many moonshots?
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NewsM&S sees online visibility increase thanks to TikTok boost
The increase in the retailer’s visibility metric sees it rank second only to Tesco, which saw its visibility increase by 6% in the past 12 months