All Social media articles – Page 7
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News
Old Jamaica ginger beer will not be discontinued after all
The brand had previously promised to go out ‘in a blaze of glory’
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Comment & Opinion
The Rest Is Entertainment: Richard Osman and Marina Hyde dissect KSI meltdown
Nothing says ‘this doesn’t bother me at all’ like dozens of tweets, reaction posts and fake apology videos in response to ‘this’
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Comment & Opinion
Unilever has surrendered to social media bully Elon Musk
It feels like Unilever has surrendered to the bully who declared ‘war’ on it, says The Grocer’s technology editor George Nott
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News
Bebeto taps viral TikTok trend with freeze-dried sweets range
The innovations are claimed to offer a ’fun, sensory experience like no other’
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Comment & Opinion
How to make a diverse ad that doesn’t offend
Brands, agencies and marketing teams urgently need to boost diversity in their teams, says Trevor Robinson of Quiet Storm
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News
Sainsbury’s rapped by ASA over influencer’s affiliate link to formula
Affiliate links allow content creators to earn commission from their followers’ clicks and purchases
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News
Heinz ‘racist’ ads indicative of DEI failing, say marketing experts
’It’s clear that diversity was lacking in the room where it mattered,’ says Quiet Storm creative director Trevor Robinson
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Comment & Opinion
What we can learn from Johnnie Walker’s Squid Game tie-up
Joining forces with other brands, designers, or public figures can create buzz, boost sales, and increase loyalty, says James Taylor, creative director at The Cabinet
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News
Weetabix Protein suffers ‘temporary’ supply chain disruption
The cereal has been absent from Tesco and Sainsbury’s since mid-September, according to Assosia data
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News
Lidl and Waitrose revive 1990s hits with Martine McCutcheon and S Club
Lidl has actress and singer Martine McCutcheon performing a cover of Gina G’s ‘Ooh Aah… Just A Little Bit’, while Waitrose has S Club reviving their hit ‘You’re My Number One’
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News
‘Nano influencer’ food distribution company adds frozen ops, eyes international expansion
Gifta operates from two specialist warehouses across the UK, with its fulfilment teams managing ambient, chilled, and now frozen products
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Analysis & Features
The troubling foodie challenges fuelled by social media
Going viral on social media is often a boon for brands – but what if the product is being used in a dangerous ‘challenge’? How can brands combat fmcg fallacies online and keep consumers safe?
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News
Hovis set to take on Kingsmill 50/50 with ‘White N’ Fibre’ loaf
The baker has applied to register the name as a trademark with the IPO
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Profiles
My food & drink job: Danielle Taylor, senior social media exec, Quorn
For National Vegetarian Week, Danielle shares the joy she feels seeing her Quorn NPD ’going from plans to plates’
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News
MrBeast Lunchly kits for kids criticised by health campaigners
The meal kits are the result of a collaboration between YouTubers MrBeast, Logan Paul and KSI
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News
Jamie Laing to host The Grocer’s New Product & Packaging Awards 2024
The event will celebrate the latest and greatest innovations that have hit the shelves over the past 18 months
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News
Unilever axes Marmite peanut butter to focus on ‘new innovations’
The spread made its supermarket debut in 2019 to much fanfare
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News
KeyStore gains over 56,000 likes on TikTok since first posting in June
Its content includes interviews with retailers, NPD tasting with shoppers, and showcasing new services and offers such as bakery counters and food to go
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Profiles
My organic food job: Harry Gerrard-Stevenson, social media manager, Mr Organic
For Organic September, social media manager Harry discusses how Mr Organic shares his values and vision on how to balance consumerism and the environment
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Comment & Opinion
Humour is back in advertising. Here’s how to use it properly
About 90% of consumers are more likely to remember a funny ad, says David Wigglesworth, executive creative director at Grey London