Pranks, accessories and NPD: grocery makes April fools of us

Nerds_NFC_bucket_3

From accessories that pair perfectly with brands to spoof announcements and the inevitable slew of out-there NPD, there’s no shortage of ingenuity to admire

Every year, 1 April brings out the mischevious side of fmcg marketeers.

From accessories that pair perfectly with their brands to spoof announcements and the inevitable slew of out-there NPD, there’s no shortage of ingenuity to admire.

This is the best and worst of food and drink’s April Fools’ Day pranks.

Already have an account? Sign in here

Want access to this article?

Register for LIMITED access

REGISTER FOR FREE

Get PREMIUM access for £1 a week

SUBSCRIBE NOW