
Hendrick’s has added a first new permanent addition to its gin lineup for nine years.
Another Hendrick’s (rsp: £33/70cl) has launched in more than 400 Sainsbury’s stores, and will land on Amazon next month (rsp: £33/70cl).
The gin was “infused with marvellous rose and cucumber, and layered with bright, light orange blossom and decadent, silky smooth cacao beans,” according to Hendrick’s.
It was inspired by Hendrick’s master distiller Lesley Gracie’s love for chocolate and flowers.
“Another Hendrick’s is the complete opposite of what we’ve been doing for the past 25 years,” said Gracie. “I wanted to find a way to combine two of my favourite things in a way that felt authentic to Hendrick’s.
“After experimenting with different elements from the Hendrick’s Gin Palace’s tropical greenhouse, I discovered this brilliant profile featuring a depth of flavour, hint of sweetness and lift of freshness that is completely distinctive.”
The launch of Another Hendrick’s was “far more than a line extension,” said global brand managing director Nora Torpey.
“By releasing ‘another’ side of ourselves, we make Hendrick’s more dynamic, more culturally resonant, and more powerfully positioned to lead the next era of premium spirits growth,” she added.
Sales of Hendrick’s flagship namesake gin fell by £1.3m (10.6%) on volumes down 10.6% last year [NIQ 52 w/e 21 April 2025].
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