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RTD challenger Arrowtown calls out AI copycat posts from rival
By James Beeson2026-02-23T10:54:00
Arrowtown shared screenshots of a professional shoot it commissioned to support a rebrand in 2024, alongside near-identical imagery featuring Gullies products
Hard seltzer brand Gullies has blamed a “third-party social media supplier” after being accused of using AI to duplicate content published by competitor Arrowtown Drinks.
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