Morrisons has made its Nutmeg clothing range available for home delivery, in the latest expansion of its online offer.
Shoppers are now able to order “clothing essentials” including socks, tights and babygrows, as part of their regular online order.
Nutmeg has been available as a click & collect service online since 2018. However, this marks the first time the supermarket has made its clothing range available for delivery.
The initial launch has been limited to essential clothing lines that people buy most often, with more lines set to be added to the offer as it is rolled out.
“One thing customers often tell me about is how they want convenience when shopping,” said Morrisons CEO Rami Baitiéh, in a post announcing the move.
“In retail, our job is to make life simpler – helping our customers save time by offering great quality and value all in one place.”
Orders will be picked by store staff and delivered by Morrisons vans as part of a standard online order.
“This is a significant step in the growth of our online business and a great example of how we’re evolving our online offer to better serve our customers’ needs,” Baitiéh added.
“My thanks go to the Nutmeg, technology and online teams for their work to launch this, and to our store colleagues who will be picking and packing these items with care to get them ready for delivery.”
It is the latest expansion of Morrisons’ online offer, as part of Baitiéh’s efforts to rebuild market share by giving shoppers ‘More reasons to shop at Morrisons’.
Morrisons launched its first ever company on-demand delivery channel, Morrisons Now in October. The service launched in an initial 158 stores, ahead of a proposed nationwide rollout throughout 2026.
It followed the launch of an on-demand private digital pharmacy service called Morrisons Clinic in January 2025, which allows customers to order prescription-only medicine to their doors. Morrisons also offers groceries for delivery through Amazon.
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