All Social media articles – Page 4
-
Promotional VideosHow the coffee category is delivering real growth opportunity for retailers
With tastes evolving and demand for café-style experiences at home on the rise, how can retailers and brands work together to keep coffee shoppers engaged and drive category growth?
-
NewsPlant-based rivals Grubby and Plants compete to revive Allplants
Allplants had amassed a loyal following when it dramatically collapsed in November last year
-
NewsChildren face avalanche of HFSS promotions from social media influencers
A survey carried out by Cancer Research UK found more than half of young social media users reported seeing posts relating to HFSS products in the past month
-
Comment & OpinionNavigating the HFSS ad ban: from food porn to brand power
Whatever your feelings about the rights or wrongs of the HFSS regulation, it’s going to lead to a revolution in the way we sell food products, says Jon Evans, CCO at System1
-
NewsFake Tesco Labubu Dubai chocolate sandwich creator warns ‘gap closing’ between AI fakes and genuine NPD
A mock-up image of a Tesco Finest Dubai Chocolate Labubu Angel Hair Sandwich went viral this week, with many taking the creation at face value
-
NewsItsu adds soup dumplings and ‘restaurant-style’ bao sliders
The innovations build on the ‘viral success’ of Itsu’s chicken dumplings, which launched in October
-
NewsTikTok Shop targets challenger brands in B2B campaign
The ‘Be Iconic on TikTok Shop’ campaign aims to drive growth among SMEs
-
NewsAsda adds flavoured cheese duo in response to TikTok trend
Limited-edition British Cheddar with Sweet Roast Garlic and Yorkshire Wensleydale with Mango & Ginger aim to meet consumer demand for premium tastes
-
NewsPost Office: postmasters boost footfall with TikTok content
The Post Office trialled a social media training day in March at TikTok’s HQ in Farringdon, London, which involved 15 postmasters
-
InterviewsHow Joanna Allen got freefalling Little Moons back in control
After a tumultuous year, Joanna Allen is rebuilding Little Moons one ‘quick win’ at a time
-
Comment & OpinionTesco’s Birthday Cake sandwich: harmless fun or public health fiasco?
Tesco’s Birthday Cake sandwich has raised comments over its nutritional value. But it’s only around for four weeks
-
NewsSocial media fame seekers pose as supermarket staff in shocking online trend
Videos posted to TikTok and Instagram show ‘pranksters’ wearing staff uniforms and pretending to work in stores
-
NewsLotus Bakeries takes legal action against cereal startup Holie’s
The Belgian snacking giant accused Holie’s of engaging in misleading comparative advertising
-
NewsThe Curators and Tajín launch chilli & lime pork puffs
The limited-edition snacks have launched via The Curators’ webstore
-
Analysis & FeaturesHas M&S or Co-op done a better job in evolving cybercomms?
In the wake of major cyberattacks, how have M&S and Co-op handled their crisis comms, and how have approaches evolved?
-
Comment & OpinionSip, share, repeat: drinks brands market feelings, not flavours
A sense of identity is what sells drinks in today’s scrolling economy, says Karl Gilbert, creative head at BBD Perfect Storm
-
Comment & OpinionHealth is wealth: have gut-friendly brands and functional foods finally gone mainstream?
With 700 challenger brands competing for attention, those offering functional benefits – particularly gut health – dominated the event as entrepreneurs raced to catch the eye of supermarket buyers and investors
-
NewsLoyd Grossman unveils premium pasta sauces and on-pack promotion
Shoppers will be in with the chance of winning a trip to Italy
-
NewsKnorr targets young home cooks with ‘easy’ cooking paste range
The ‘versatile’ pastes are promisted to deliver ‘a bold burst of flavour with minimal effort’
-
NewsNaturelly halts jelly pouch production following distribution losses
‘We just no longer have the big volume customers for this product,’ said Naturelly