All Social Media articles – Page 4
-
News
This launches its first TV campaign starring food critic Grace Dent
The plant-based brand’s advert will air from today on ITV and ITVX, and shows Dent taking part in a pork sausage taste test
-
Analysis and Features
The US food and drink brands who want to recruit you!
Prime, Liquid Death, Feastables… a range of viral US brands have hit UK shelves to huge fanfare. So what’s driving their success, and what can other brands do to appeal to Brits?
-
News
Warburtons casts Samuel L Jackson as chairman in new TV ad
The bakery behemoth has become known for its star-studded adverts, featuring the likes of George Clooney, Robert De Niro and Sylvester Stallone
-
News
ASA bans ‘offensive and distressing’ advert from vegan charity Viva
The ad, which appeared on Meta platforms and game apps, featured a woman eating raw offal and blood from a corner yoghurt labelled “Killer Yoghurt”
-
Analysis and Features
What is Liquid Death and is it about to take the UK by storm?
Liquid Death is well on the way to reaching cult-like status, but where did it come from and why has it become so popular?
-
News
Wholesalers wary of rise in social media inspired looting
The concerns have prompted the Federation of Wholesale Distributors to issue new advice to its members
-
Category Report
How ‘miracle’ pills are thriving on TikTok
Snail gel, MCT and ‘miracle’ weight loss supplement berberine are among the trending remedies on the platform. What has been the sales impact?
-
Comment and Opinion
Deadly supermarket AI recipe suggestion serves up cautionary tale
Flawed and exploitable, New Zealand’s Savey Meal-Bot recommended a deadly drink
-
Profiles and QandAs
My food & drink job: Helena Busiakiewicz, food content creator, BBC Good Food
Helena talks the glamour of Nigella Lawson, recipe testing for content creation and the lessons learned through hard restaurant work
-
Profiles and QandAs
My food & drink job: Imogen Hibberd, social media manager, VFC
’As a vegan, I have always wanted my career to overlap with my morals and ethics, and ensure what I do with my career has a positive impact on our world’
-
News
Holy Moly doubles down on ‘offensive’ guacamole campaign
The brand handed out tubs of its cold-pressed guacamole – which it referred to as ‘Colombia’s purest export’ – in London last month
-
News
Depop founder’s food app Delli launches physical store
The Delli store in London Fields, Hackney opened its doors for the first time last week, selling an assortment of products that are available on the app
-
Analysis and Features
MrBeast’s chocolate brand: making its presence felt in UK confectionery
How is the MrBeast brand going to grow UK sales and which retailers will stock it next?
-
Comment and Opinion
How brands can avoid common pitfalls on Threads
The best strategy we’ve seen is testing and learning, trying different types of content and seeing what works, says Pete Sayburn, CEO of agency matchmaking platform Studiospace
-
Comment and Opinion
How supermarkets and brands can win on new social platform Threads
Is there value in rushing to join the so-called ‘Twitter killer’ or is it merely a case of FOMO?
-
News
‘Twitter killer’ app Threads sees sign-ups from supermarkets and fmcg brands
The traditional big four supermarkets, as well as Aldi and Lidl, M&S, Waitrose, Iceland, Ocado and Co-op, have all joined the Threads platform since its launch last week
-
News
Asda lists MrBeast chocolate bars tipped as ‘the next Prime’
It comes as demand for the products has seen single bars being sold for £8
-
News
Spar to stock MrBeast chocolate bars in exclusive convenience deal
The symbol group has secured a deal to be the range’s convenience distributor until January 2024
-
News
Asda launches influencer ‘content house’ in Yorkshire Dales
Ingredients are being delivered daily to the house directly from Asda
-
News
Spanish wine brand Campaneo adds Sauvignon Blanc and bag-in-box duo
All three SKUs responded to an ‘increasing consumer thirst’ for Spanish wines and eco-friendly packaging options, said Campaneo owner Kingsland Drinks