All Social media articles – Page 4
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Comment & OpinionShades, Sheeran and MrBeast: the post-Prime celebrity NPD landscape
Recent NPD launches backed by the likes of Ed Sheeran, Niko Omiliana and MrBeast will look upon Prime’s rise and fall as a cautionary tale
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NewsBacardí brings back Breezer in response to ‘strong demand’
Breezer bottles in Zesty Orange, Zingy Lime and Crisp Watermelon are to launch across the on and off-trade from June
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NewsKenco jumps on Dubai chocolate trend with pistachio and chocolate latte launch
The coffee supplier is looking to tap into one of the hottest grocery trends of 2025
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WhitepapersWhat leading FMCG brands know that others don’t
Discover how top FMCG brands are using real-time insights to outpace the competition and fuel smarter, faster growth.
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NewsMorrisons adds 370 products in major world foods shake-up
Morrisons used More Card and regional data to tailor its world food range to each store’s local community
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NewsYouTube star Niko Omilana launches Shades confectionery brand
A trio of packs will hit shelves this month, all featuring gummies in the shape of sunglasses
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NewsJack Link’s teams up with MrBeast to launch meat snacking range
The range will include beef jerky, biltong and beef bars
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NewsLindt and M&S ‘over-priced and over-hyped’ Dubai chocolate among worst-rated bars on Ocado
One reviewer said they ‘got sucked into the hype and spent £10 on what is essentially a Kit Kat with a very small amount of pistachio in’
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Comment & OpinionPistachio problems and Toblerone troubles: why UK chocolate has become an expensive treat
The Dubai-style chocolate trend has triggered pistachio shortages, while cocoa shortfalls suggest prices might be higher long term
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Category ReportHow snacks are going viral
As HFSS brands face an advertising crackdown, some are trying to emulate TikTok sensation Takis. So, what does it take to go viral?
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NewsM&S and Iceland add Dubai-style chocolate bars amid viral trend
M&S has added a Pistachio version of its chunky tablet, The Big Daddy
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Category ReportBizarre beauty trends: what will stick next?
Everything from honey to cucumber is being touted on TikTok as the next big hair and skincare trends. How can brands keep up?
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NewsRitter’s Pistachio bar ‘flying off the shelves’ amid Dubai chocolate craze
The limited-edition tablet has become Ritter’s fastest-selling SKU in the UK
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Comment & OpinionFood and drink plays a vital cameo role in Netflix’s Adolescence
Food won’t be what most viewers remember from the show but it has an important cameo role, says Alex Beckett, Mintel senior director of food & drink research
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Comment & OpinionCulture first: why Dubai chocolate is winning on social media
The Dubai chocolate trend has a culture-first momentum that modern brands should harness, says Christina Miller, chief social officer at VML EMEA
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NewsViral date-based soft drink Milaf Cola to make UK debut
The drink would bring the rich nutritional benefits of dates to a wider audience, said Milaf Cola
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ProfilesMy food & drink job: George Holt, senior marketing manager, Sides
’Gain as much hands-on experience as possible. Whether through internships, part-time jobs, or even volunteering, real-world experience will give you much-needed insights’
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Comment & OpinionPranks, accessories and NPD: grocery makes April fools of us
From accessories that pair perfectly with brands to spoof announcements and the inevitable slew of out-there NPD, there’s no shortage of ingenuity to admire
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Range PreviewAll the new Dubai Chocolate launches in UK grocery 2025
With Lindt Aldi and Lidl now in on the Dubai Chocolate train, can the latest trend make permanent shelf space in British supermarkets?
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NewsAldi claims supermarket ‘first’ with Dubai-style chocolate ice cream
The ice cream combines ‘decadent’ chocolate with ‘sweet, nutty’ pistachio and wafer