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Health is wealth: have gut-friendly brands and functional foods finally gone mainstream?
By Dominic Bernard2025-07-22T15:21:00
With 700 challenger brands competing for attention, those offering functional benefits – particularly gut health – dominated the event as entrepreneurs raced to catch the eye of supermarket buyers and investors
Just hours after Defra published its 10-point plan for healthier food, this year’s Bread & Jam Festival showcased that, for the food industry at least, health is most definitely wealth.
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